Introduction
The best way to improve your blog’s performance is to know what’s going on. If you want to see how your blog is doing and How it could be improved, then the blogging metrics in this article are for you!
Average blog post length
The average blog post length is between 900 and 1,800 words. This is the sweet spot for most blogs, but there are some outliers.
The long form of content is good for SEO and 2000-word articles always rank higher because they have more keywords but it’s harder to write articles in that word range.
Blog post frequency
It’s important to know how often you should post. The answer depends on your goals and what types of content are most important for your audience.
The number one question that comes up when it comes to blogging is “How often do I need to blog?”
This can be answered by looking at three things: the length of time that people spend on each page. How many pages they read per month and the average amount of time spent reading an article.
If you want more traffic from Google or Facebook articles, then creating an archive with all past posts could help boost your rankings in those areas as well.
For example: If someone reads your blog once per day but has never been back after 1 week since the last visiting. Instead of posting every day, wait until Monday mornings before publishing new again. So a blogging schedule should help you.
Bounce rate
Bounce rate is the percentage of visits to a site that consist of a single pageview. It’s a good indicator of how relevant your content is to your visitors, which can help you determine what kinds of posts will work best for each niche.
If you have high bounce rates for certain types of content and low ones for others, then it might be time for some changes.
Bounce rate by traffic source
Bounce rate is the percentage of single-page visits. It’s an often-overlooked metric that can help you figure out where your visitors are coming from and whether they are staying on your site.
The bounce rate by traffic source tells you how many people visited each section of your blog, but didn’t leave it again.
If you have multiple posts within a section, then this number will be higher than if there were only one post per section.
Time on site per visit
If you’re measuring time on site per visit, it’s important to know how long people spend on each page of your site. This will help you understand what content areas are most engaging for visitors and which pages are not getting much attention.
If there’s a high percentage of users who leave after visiting once or twice, this indicates that they may not be interested in what you have to offer or don’t have enough information.
You’ll also want to see if visitors leave because they got bored with reading through text-heavy content items before finding something else interesting.
This could mean that some type of multimedia element might need to be added to those pages so as not only to keep people engaged but also encourage them not only read further but browse around too!
Traffic sources
Traffic sources are the bread and butter of any blog. They’re what make you money, so it’s important to track them.
But how do you go about tracking them?
Let’s look at a few examples:
One way to track traffic sources would be using Google Analytics or another analytics tool that allows you to see where people are coming from when they visit your site.
For example, If Google Analytics shows that 75% of people arrived via social media channels such as Facebook and Twitter, then this gives you some insight into why your posts get so much traction on those platforms and maybe even suggests ways for improving those posts!
Social shares of blog posts
Social shares are a good measure of how popular your content is. They show you not only how many people have seen and engaged with your post, but also how many people have shared it with their friends.
If someone shares an article on Facebook or Twitter, their friends are likely to see it as well. So if you get a lot of social shares, that means the content resonated with other people!
- But what does “a lot” mean?
- How do we know when we’ve gotten enough?
- What should we do when we get too much?
Type of content shared most often on social media
If you’re trying to figure out what kind of content your audience is sharing most often on social media, there are two major metrics you should be looking at:
The number of shares per post. This metric shows how many times a piece has been shared (or retweeted) across all platforms.
For example, if someone shared your post once and it got thousands upon thousands of likes, then that means they thought it was interesting enough to pass along.
Comments per post/Comments per visitor ratio
The comments per post/visitor ratio are one of the most important blog metrics you can use to determine How engaged your audience is. This metric tells you how many times people have commented on the same post, and it also gives you an idea of how well-populated your blog is with content.
The higher this number, the better! If people are commenting frequently but not really reading anything else or engaging with any kind of discussion around your content. Then chances are they’re just browsing through random posts at random times without any real purpose or interest in what’s written there.
If there are more comments than views, then it means that people who read your blog liked what they read enough to leave a comment or two. This tells me that I have something special here!
These blogging metrics are the best ones to keep an eye on
These are the top metrics that you should be tracking and optimizing.
- Bounce rate: This metric measures how many people visit your blog, but don’t leave. It’s essentially a sign of how engaged your audience is with your content. The higher the bounce rate, the more likely it is that visitors aren’t feeling compelled enough to stay on the site long enough to register as visitors.
- Time on site: This metric measures how long people spend reading or watching an article before leaving. It’s helpful when trying to figure out what kind of content works best for different types of readers—the longer they stay around, the chances are they’re enjoying themselves!
Conclusion
This is a lot to take in, and there are so many more metrics out there. Some of them may seem irrelevant to your business, but it’s important to know what’s going on with your content before you can make changes or adjust strategies. We hope this list helps!
Check following blog post about blogging: