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10 Reasons to Audit your blog


A blog audit is a great way to measure the effectiveness of your content. If you don’t know how your blog is performing, it can be hard to make important decisions about what to focus on and what not to worry about. You might think that tracking metrics wouldn’t matter because it’s just a general idea, but in reality, having data makes all of these aspects easier to manage.

The value of a blog


When you create a blog, it’s an opportunity to build your brand. You’ll be able to engage with your audience and build relationships with influencers in the industry. The ability to talk about topics that are important to you is one of the many reasons why people choose blogs over other forms of media.

If you’re looking for ways to stand out from the crowd, blogging is one wayβ€”and it can be done without spending much money on ads!

Increase onsite engagement


One of the biggest benefits of an audit is that it can help you increase onsite engagement, which means more people will be reading your blog and engaging with it. This might mean more comments, shares, and likes on social media platforms like Facebook or Twitter. It could also result in more newsletter subscribers if you have a newsletter set up for your readership base.

If you don’t have an audience yet but want them to find out about what’s going on at the blog, then this is something that should be done during an audit so that when someone comes across an article from one of our writers or even one of our competitors they know exactly who wrote it!

Get more readers

  • Audit your blog to make sure it’s on-brand
  • Audit your blog for keywords and content that people are searching for
  • Audit for the right tone of voice in your posts
  • Check for broken links, missing images, and spelling errors

A smarter way to market

Marketing is all about understanding your audience. You can use analytics to understand what content resonates with your audience and how they interact with it. If you don’t have an actual analytics system in place, start by developing a plan for getting one set up!

Increase your following


Auditing is a great way to understand what content is working and what isn’t, which will help you identify the gaps in your blog’s coverage. It’s also an opportunity for you to look at the big picture and consider what needs improvement or improvement needs change. 

You can use this information to improve your blog by making changes based on what works best for each topic, or by adding new topics that weren’t initially part of the plan but now seem like a good fit for readers’ interests.

Top 6 Tools to audit your blog: 

Google Analytics

Google Analytics is an essential tool for tracking your blog’s performance and growth. It’s the best place to see where people are coming from, how many people are visiting your site, and what they’re doing on it. 

You can also use it to track audience engagement like clicks or shares with social media platforms like Facebook and Twitter.

Here’s how you set up Google Analytics:

  • Sign up at
  • – Get a new project number and you will find this in your dashboard. Make sure that you select “Website” as the property type; otherwise, all kinds of information will be collected by default

Similar Web

Similar Web is a web analytics platform that helps you find out where your website visitors are coming from, what keywords are bringing traffic to your site, and how much money each visitor makes when they click through to an advertiser’s ad.

Similar Web has tons of useful features such as:

  • Traffic source analysis – see where your audience is coming from within Google Analytics or across multiple sources. You can also drill down into specific countries or regions based on IP address range.



Moz is a tool for SEO analysis. It has tools to help you find keywords, backlinks, and more.

Moz also has a free version with limited features but it still provides valuable information.

The free version of Moz is one of the most popular SEO tools on the market today because it’s easy to use and provides great results in just 30 seconds or less!



Ahrefs is a tool for analyzing backlinks. If you want to know where your competitors are getting their backlinks from, how much traffic they’re getting, and whether or not they rank well in search engines, this is the tool for you.

Ahrefs will show you:

  • The keywords that your competitors are ranking for sometimes even before yours.
  • The domains where those keywords appear on their pages and if it’s not one of the top 3 results
  • How many times each keyword appears on the first page of Google results when someone searches for it

Deep Crawl

Deep Crawl is a free SEO tool that crawls your site and gives you a report. It shows you the most important things to fix, such as missing H1 tags on all pages, duplicate content, and other issues.

Deep Crawl will also tell you which pages are missing H1 tags, which can be fixed by adding one or two lines of code into your HTML code. You can also fix duplicate content issues by removing any duplicate copy from those pages in Deep Crawl’s reports.


Sistrix is a paid tool that helps you to audit your blog. It gives you an idea of what is working, and what isn’t working for your blog. This will help you make changes so that it becomes more optimized for search engines.

Sistrix works by analyzing the content on your site, looking at keywords and phrases used in posts, how long they’re written for, whether there are any duplicates or plagiarism issues on other sites using those keywords, etc., all in order to give advice on how best to optimize future posts so they rank better!

You can find many tools online to help your blog.

You can find many tools online to help your blog.

Tools like Google Analytics and Segment will give you a better understanding of where visitors are coming from, what they do on the site, and how they interact with the content. This information can help improve your blog by providing insights into what’s working and what isn’t working for subscribers or readers. 

Tools like Ahrefs or Majestic SEO offer ways for bloggers to find specific keywords in their niche. So that they can optimize their content around those terms as well as other relevant terms that may not show up quite as prominently in analytics reports but still matter when it comes time to rank higher on search engines such as Google.

An audit is helpful in understanding what is working and what isn’t

When you audit your website, you can track metrics that will help you understand what is working and what isn’t. Metrics are important for understanding how well a site or blog is doing, as well as how to improve it. You’ll also be able to see where your audience is coming from, which helps guide future decisions about where to focus efforts.

Hiring someone else to perform an audit might be the most cost-effective option if this is something that needs to be done regularly but doesn’t require too much effort by yourself (or even if it does!).


I hope this post has given you some useful insights into how to improve your blog’s performance. The best way to do this is by starting with an audit, which will help you identify areas where you could improve and make sure they are addressed in a timely manner. If you want any more information about what I’ve covered here or just want me to speak at your next event, please don’t hesitate to get in touch!

Thank you for reading and have a great day πŸ™‚

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