Google is a search engine that helps to find information on the internet. It is one of the world’s most popular and trusted search engines. Know why Google’s EAT(Expertise, Authoritativeness, and Trustworthiness) matters and leverage it in your blog for SEO.
As you may know, Google uses various signals to determine how trustworthy a webpage is. These signals include:
- The number of links pointing towards your website (backlink);
- The way pages have been indexed by Google;
- The quality of content on your website (metadata);
- How much time do visitors spend browsing through it;
- Whether they are likely to return again after visiting once;
- Other factors such as user engagement metrics etc.
Building your EAT(Expertise, Authoritativeness, and Trustworthiness)
The first step in building your expertise is to define the problem you want to solve. This is important because it helps you understand what kind of expertise you’re aiming for, and how much time and effort it will take to achieve that expertise.
For example, If your goal is “To become a personal trainer,” then this means that you have no idea how long or difficult it will be for someone like yourself with no background or training experience whatsoever!
There is always a tendency to overestimate how quickly you could learn but also forget other factors involved—like motivation and consistency—that are necessary for building expertise!
Create useful and high-quality content
- Useful content is content that answers a question, help people solve a problem, educates them, entertains them, and inspires them.
- If you have something to say then it should be useful!
Use structured data to add factual details to your content
The first thing you can do to achieve EAT(Expertise, Authoritativeness, and Trustworthiness) is to include structured data in your content. Structured data is a form of markup that allows Google to identify and group information from multiple sources on the web, such as images and text.
When this markup is added to HTML pages, it allows search engines like Google to understand what each piece of content means on a website—so they can better understand how relevant it is for users’ queries.
Structured data also helps publishers earn revenue through AdWords campaigns because when someone clicks through Google ads, they’ll see related products!
Add images and relevant graphs, statistics, or illustrations to support your information.
- Use relevant images and high-quality images.
- Make sure the image is relevant to the article, topic, and reader.
- You need to ensure that search engines like Google find them!
Analyze ranking data thoroughly with tools such as SEMRush or Ahrefs.
SEMRush is a powerful tool for analyzing your competitors’ search engine rankings. It can help you identify keywords that you may not be ranking for, but your competitors are. It can also help you identify keywords that you may be ranking for, but your competitors aren’t.
This will give you an idea of what the competition is doing and how they’re doing it. So when it’s time to write content or make changes for SEO it becomes a priority.
Ensure credibility by providing the author’s details and contact information.
Ensure the credibility of your content by checking the author’s details and contact information.
For example, if you are writing about a topic that you have expertise in, ensure that the author has enough experience in it.
The best way to do this is to check their LinkedIn profile or Google Scholar page for references to their published work.
Provide detailed descriptions of the subject being written and avoid being vague
- Provide detailed descriptions of the subject being written about: avoid being vague.
- You need to provide information that is relevant to the topic such as how it works and how it can be used effectively by others.
Attain the trust of people through certifications, links, or references from other authors, etc.
You can earn trust by mentioning awards and certifications in your articles. This will help readers to identify that you are an expert in the field and they will be more likely to click on your link.
You can also use third-party references as a way of demonstrating that you have expertise in a particular area, such as:
- Awards won by other authors for their contributions to SEO (e.g., Google PageSpeed Insights)
- Links from other websites or blogs where you’ve contributed content
Improve Readability by using easy-to-understand language.
- Use short sentences, simple words, and bullet points instead of paragraphs for clarity.
- Use subheadings when appropriate (e.g., chapter titles).
- To organize your post use headings so readers know where they are in the document and what’s going on with each sections and headings etc
Increase Trustworthiness with SEO
You can increase your trustworthiness by using the right keywords in the right places. This will help Google to understand that you are an expert and trustworthy person who has something valuable to share with other people.
You should use a link to your website in your author bio. The more links there are pointing back at you, the better!
Make sure that all of your social media profiles have a clear call-to-action (CTA) so people know what they need to do next.
If possible, include CTAs in any posts or comments on these pages too!
Create blogs where you share knowledge with others about topics relevant to your industry. This builds credibility over time as well as increases traffic from search engines such as Google because people like reading articles written by experts!
There we have it! Now that you know how to achieve EAT(Expertise, Authoritativeness, and Trustworthiness), I hope you will see the potential for your own business. Maximizing all these factors can help your blog rank higher on Google and this will lead to more visitors coming back again and again.