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12 tips to improve a website’s structure for SEO


The structure of your website can have a big effect on how well it ranks in Google and other search engines, but changes are easy to make if you know the basics. The following tips will help you improve a website’s structure for SEO:

Only use one H1 tag per page.

A single H1 tag should be used only once per page. This is the most important text on a page, and it’s good practice to make sure that it doesn’t get lost in the sea of keywords. You can use a different H1 tag for each section of your site (like “About Us”), but don’t go overboard with this one tag. If you have too many, people will start seeing them as clutter rather than useful information.

Use breadcrumbs on your website.

Breadcrumbs are a navigation tool used to help users find their way around a website. They show the user where they are on the site, which allows them to know where they can go next. Breadcrumbs can also be used by search engines as an indicator of how well-structured a website is.

If you have a lot of content on your website and no breadcrumb links, then there’s probably not much structure at all!

Put the most important information first.

The first thing you should do when designing your website is to put the most important information first. This means putting the most important bits of text in the first paragraph and making sure that they’re at the top of your page.

This can be difficult because some people like to use bullet points or other types of formatting to break up their content into smaller sections, and is essential for search engine optimization (SEO).

Use internal and external links regularly.

Use internal and external links regularly. Internal links are used to direct readers to another page on your site, while external links are used to point people towards relevant content on other sites.

  • Internal Links: to other pages on your website.
  • External Link: to other websites.

Create readable URLs.

  • Keep URLs short.
  • Use hyphens to separate words, not underscores.
  • Avoid special characters, dashes, and capital letters in URLs.

Make sure your site has a sitemap and robots.txt file.

A sitemap is a list of all the pages on your website. It’s basically a list of all the links to other content on your site, so Google can see where they are.

A robots.txt file tells search engines how to crawl through your site and what not to index when crawling it. The best way to get started with this is by following Google’s instructions here.

Keep a consistent navigation structure throughout your site.

It’s easy to get distracted by the details of your site, but if you want to rank well in search engines and draw visitors back again and again, it’s essential that you.

  • Don’t change pages or sections often—this will confuse people who have been using the same page for years.
  • Make sure that every page has its own distinct content and layout so that users can easily find what they are looking for without having to navigate through multiple pages.
  • Make sure that any links within each section are clearly labeled.
  • You might also want to include some kind of search bar so users can easily find what they’re looking for quickly.

Make sure your website is mobile-friendly.

It is important to make sure that your website can be viewed on a smartphone or tablet because this will improve their experience when browsing it.

You should use a mobile-friendly template (or CMS) to design your site so that all the content looks good on any device, whether it’s desktop or mobile. You can also make sure that there are no errors in the code if you’re using an intermediate language such as HTML5 or CSS3.

Host your website on an A-grade server.

Hosting(Best hosting for your blog) your website is an important part of SEO. It’s what makes your site available for people to visit and find.

To improve the way your site looks and works, you should host it on an A-grade server. A Grade server is fast and reliable, which means that visitors will have a better experience when they visit your site.

You can either host your own server or use a VPS (Virtual Private Server). If you choose this option, make sure that there are no hidden fees associated with using it, such as extra charges for using certain features like backups.

Ensure each page only focuses on a specific topic or keyword.

One of the most important things you can do for your website’s SEO is to ensure that each page only focuses on one topic or keyword. This will help other search engines identify and index your site, which will result in a better ranking in their results.

To do the best keyword research for your business, use tools like Google Keyword Planner or Ahrefs’ keyword explorer tool. You can also use a tool like SpyFu (for free) or Ubersuggest (for money).

Once you have identified a handful of potential keywords, look at what these terms mean within their context and determine if they are relevant to your content strategy. If they aren’t applicable enough then consider changing them altogether!

Once you’ve identified what traits make up a good candidate then it’s time to get started creating content around them!

Don’t include too many pages or sub-categories within a section of your site.

If you have more than five subcategories, it’s probably time to reorganize your site and start making changes. You want to make sure that each page on your website can be found with just one click, so you need to create navigation links that are easy for users.

  • The best way to do this is by using simple headings, instead of having too many different categories. This will make things easier for people who visit the different sections within an article or blog post.

Keep things simple for users (and for bots!).

  • Keep things simple for users (and for bots!).
  • Use only one H1 tag per page. This will help search engines know what your site is about, and it’s much easier for humans to read than multiple H1 tags over the same area of the page.
  • Create breadcrumbs on your website that lead visitors from one section of the site to another through their navigation links (usually at the bottom or left).
  • Make sure these are easy to find by using color contrast between different parts of your site, which helps eyes move across different parts more quickly. And this can also increase conversions!

Your site’s structure makes a big impact on SEO

Improving a website’s structure for SEO can have a big effect on how well it ranks in Google and other search engines, and changes are easy to make if you know the basics.

  • When designing your site, consider whether or not it should be organized by content or theme. Content-oriented sites will have categories for each piece of content.
  • The structure of your site is important because it improves your website’s ease of finding the content in fewer clicks.


We hope you’ve enjoyed reading my tips to improve a website’s structure for SEO. Remember to keep things simple, use the right headings and titles, and give your users what they want!

2 thoughts on “12 tips to improve a website’s structure for SEO”

  1. Heya great website! Does running a blog such as this take a massive amount work?
    I’ve no expertise in coding but I had been hoping to start my own blog in the near future.
    Anyways, should you have any suggestions or
    techniques for new blog owners please share. I understand this is off subject however I
    just had to ask. Appreciate it!

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