If you’re not writing in a way that’s easy to read, people will stop coming back to your blog. The best way to make sure people keep reading is to focus on making readable blog posts. That means eliminating passive voice and adverbs, using shorter sentences, and avoiding jargon as well as any other fluff words (like “really” or “um”).
You’ll also need to choose your words carefully so they don’t trip up anyone trying to understand what you’re saying.
Following are quick tips for making your blog more readable:
Keep your blog posts short to make them readable.
A good rule of thumb is to keep your blog posts under 3,000 words (or less). You can break this down into sentences and paragraphs.
And the better it reads, the more likely people are to continue reading on their own.
Use short words and sentences for readable blog posts.
The shorter the word or sentence, the easier it will be for readers to understand what you’re saying without having to re-read something multiple times in order for it makes sense.
That also helps when writing content where there might be multiple concepts being discussed at once (like an argument).
Use subheadings for readable blog posts.
Use subheadings to break up the text.
Subheadings are short, concise sentences that act as bullet points in your post. They can help guide the reader through your post and make it easier to read.
Subheadings should be in a different font and style from the rest of your writing—and they should never be used as filler or padding.
Stick to one idea per paragraph.
For example: If the first sentence in your post talks about “The benefits of using a Pomodoro method,” then it would make sense for you to say something like “The benefits of using a Pomodoro method include being able to focus on what matters most and getting things done quickly.
Use bulleted or numbered lists.
As a writer, you have the power to make your blog posts easier to read. Using bulleted or numbered lists can help you do just that.
Bulleted lists are easier to read because they have brief sections of text that are separated by bullets—elements like “first,” “second,” or “last.” They’re also great if you want to show off specific things in a list (like your top-five favorite movies).
Numbered lists are used when there are many items on one page and not enough space for more than two levels of bullet points.
The goal is not just getting through all those words but also making sure everything makes sense together so our brains don’t get overloaded with too much data at once.
Break it up with visuals to make readable blog posts.
Use visuals to break up the text.
This helps readers understand what it is you’re trying to say more clearly and keeps them engaged with what you have written.
It’s also a great way of making sure that people get all of the information they need from one article without having to read multiple pages at once!
Use visuals when creating an infographic.
Infographics are an incredibly popular format these days. Because they allow users easy access to complex topics without having them scroll through long paragraphs of text or even worse.
Bold keywords and phrases.
Bold keywords and phrases can help make your blog post more readable.
- Bold text makes it stand out from the rest of the content on the page, which makes it easier for readers to find what you’re trying to say.
- Use bold to highlight important points that need extra emphasis in order for them to be understood or remembered by your audience.
- Another example of using bold is introducing quotes from other sources—it helps draw attention back towards those statements since they’re being quoted directly from someone else’s mouth instead of paraphrased narratives like most blogs do today.”
Avoid jargon to make readable blog posts
Jargon is a word or phrase used in a particular context that is usually incomprehensible to those outside the context.
It can be annoying, but it’s important to make sure your audience understands what you’re saying and not just read the words on paper.
So use complicated words like “metric” or “optimization” sparingly.
Be concise for readable blog posts.
How long should you copy?
When you write for the web, it’s important to keep in mind that most readers are on their phones or don’t have the time to read a full-length post. The best way to avoid this is by being concise and getting straight to your point.
You can also use short sentences and paragraphs when possible—and avoid jargon wherever possible.
Avoid passive voice and adverbs.
Avoiding passive voice is an important step in making your blog posts more readable. Passive voice occurs when the subject of a sentence is acted upon, rather than acting.
For example, “The ball was thrown by the boy” is passive.
Eliminate fluff words.
Fluff words are any unnecessary or redundant words that come to mind when you read a piece of writing.
These include “and,” “the,” “but,” and “such as.” They’re usually used to fill up space and make your writing longer, without adding much meaning.
Use sentence fragments sparingly.
One of my most useful tips for creating readable blog posts is to use sentence fragments sparingly.
While many people like to use sentence fragments in their writing. I recommend against this practice because it can make your writing less elegant and more difficult to follow.
However, if you do decide to use them, here are some things you should keep in mind:
- Use them when they’re necessary—There may be times when using a fragment would help emphasize what you want readers to understand better. However, these instances are rare and should be avoided if possible.
- Don’t overdo it! Sentence fragments are best used sparingly because too much of anything can become tiresome over time.
- If possible, try replacing sentences with phrases instead of whole sentences so that there’s less text overall. But still contains each part separately without any confusion about where one ends/begins vs another.
- Just remember: Don’t write anything out-of-context just because it sounds cool or funny!
Write in a conversational tone.
- Use contractions
- Write in a conversational tone
- Avoid complex sentences
- Avoid overusing words like “very” and “really,” which are commonly used to emphasize the point you’re making, but can also be tricky to understand if the meaning isn’t perfectly clear.
Make your blog easy to read so people will keep coming back to it!
- Use short sentences. Try to keep your posts under 2,000 words, or else they’ll be too daunting for your readers and they won’t read them all the way through. A good rule of thumb is that every sentence should be no longer than 10 words.
- Use subheadings when necessary in order to break up long paragraphs and make it easier for people to digest quickly. Subheads also help guide readers through your content by breaking up information into digestible chunks. If there’s something important enough that it needs its own heading within the post itself—like an image or video clip—then use bold text instead!
- Use bulleted lists when talking about specific points in your blog post. This makes it so much easier for readers who might not understand everything. But still, want some ideas before diving into details.
If you want to make readable blog posts these tips and tricks will be helpful. You’ll be on your way to making your blog more readable and easier for readers to understand.