Introduction
You’ve spent time and effort writing content for your blog. You know what your audience wants to read, and you know how to give it to them. So why not repurpose that content? This is an especially good idea if you have an archive of old blog posts that are still relevant but perhaps aren’t as fresh as they once were. With some careful thinking about what makes each piece unique and valuable and how best to present them, turning old blog posts into new ones can be a great way of building up new readership or boosting engagement with existing readers—all without having to start from scratch!
Collect them and offer them as a free download or premium product.
- Collect them in a book and offer them as a free download or premium product.
- You could also sell it on Amazon.
- If you don’t want to do that, consider offering your old blog posts as an e-book or print edition. This way, people can get them in their hands and read them whenever they want!
Create a video course, webinar, or workshop series.
Videos, webinars, and workshops are all great ways to repurpose old blog posts. You can create a video course that teaches the same information from your blog post in less than an hour, or you can share some of your favorite tips and tricks for taking better photos with your phone.
Video courses aren’t just for experts like me—they’re also perfect for beginners! If you’ve been wanting to learn how to do something but don’t know where or how to start like learning how to cook, then creating a video course could be just what you need. It will make it easy for people who want more knowledge on how certain things work without having any prior experience whatsoever.
Use the posts to create a lead magnet.
A lead magnet is valuable content that you give away to get people’s information. For example, if you were writing a blog post on how to find the best crunches and ab exercises, you could create an infographic with all the different types of crunches and ab exercises in it. Then, instead of giving away this free resource as part of your blog post (which would be pretty unnecessary because it lacks context), you could offer it as an opt-in for readers who want more information about these kinds of training methods.
Lead magnets can also be used for building your email list—which is something we’ll get into later!
Use them as the basis for an ebook.
- Create a list of questions and answers, using the original post as the basis for your discussion.
- Include links to the original post, with direct links to specific sections that you want to highlight in your ebook.
- Add your own commentary about what you learned from reading it, and how this knowledge can help others. For example, if you wrote an article about how to cook homemade tortillas from scratch, then maybe you could give some tips on how other people could do so too!
- Make sure there are enough resources available on the topic at hand—but don’t go overboard; if something needs explaining again after reading one article about it already then maybe another will suffice instead!
Offer an updated version as a premium product.
There are many ways to repurpose old blog posts. You can offer an updated version as a premium product, give it away for free to get more people interested, and make it exclusive to your email list.
Make sure that the content you choose is relevant and valuable enough that readers would be willing to pay for it. Use it as a piece of content designed specifically for getting visitors or create a video course, webinar series, or workshop series based on the material in your post.
Remix the posts into a short e-course.
Remixing a blog post into an e-course is another great way to repurpose your old content. By adding in new content, or splitting the original post into multiple parts, you can create a complete course that covers all aspects of the topic.
For example, if you wrote a blog post about how to get started with YouTube advertising and monetization strategies, you might want to turn it into an entire guide on YouTube advertising and monetization strategies!
You can also do this by taking some of your older posts and turning them into free educational videos. This way everyone wins—you get more traffic from people who are interested in learning those topics too!
Recycle them in your email newsletter.
Email newsletters are a great way to stay in touch with your audience and build your list. You can repurpose old blog posts into email newsletters, which will help you get more people to come back to your site and sign up for future emails. You can also use them as content ideas for future blog posts, which is another reason why recycling old blogs is so important.
Use them as modules in training courses.
You can use these blog posts as modules in larger training or course. For example, you could create an online course that includes a collection of blog posts and then uses the articles as part of your curriculum. Or, maybe you have written a book on how to improve your sales process, and want to include some of your earlier blog posts on sales processes as well.
You can also use them individually in face-to-face courses; for example, if someone wants to learn more about an aspect of marketing, web design, or online marketing.
Repurpose each post in different ways.
Repurpose each post in different ways:
- Use the same topic, but from a different angle.
- Use the same content from your original blog post or even better, use it as inspiration for your next post, but change the format. For example, if you wrote a list of things to do on vacation and then followed up with practical tips for planning your trip, repurpose that piece into an infographic or guest post on another blog.
- Create a video or podcast based on your original article using tools like Voice. You could also record audio interviews with experts who talk about their experiences using similar products or services to yours in order to form new ideas for future posts!
Turn one post into 10 blog posts with different titles, angles, and formats.
You can use the same content in different formats and reach an even wider audience. For example, you could turn a blog post into a podcast episode, video, or infographic. You don’t need to do all of these things at once—you just need to pick one format and stick with it!
This is especially useful if you have old content that isn’t getting much traffic anymore but still has some value for a particular audience. If you’re looking for ways to repurpose old blog posts, this method will help you find success by targeting specific audiences and making sure that each post has its own unique angle.
Remix them into guest blog posts for other sites.
When you’re done with your guest blog post, it’s time to make sure that the content of your blog post is still relevant.
You can repurpose this content for other sites by writing a new post and rewriting the original content from scratch. This will help you gain more readership on all of your blogs, but if you’re going to do this, make sure that you have permission from both parties involved in any kind of agreement. You don’t want anyone getting upset about their property being used without their knowledge or consent!
Invite guest bloggers to write on similar topics for your site.
- Invite guest bloggers to write on similar topics for your site, then have them link back to the original post.
- The more links and traffic you get, the better!
Expand one post into an article series or video series.
- Add more details and examples
- Expand the case study into a series of posts that highlight different aspects of the topic
- Include links to relevant resources, such as studies and other articles on the subject
Update to make it relevant again and republish on your blog.
- Update or expand old content where necessary to make it relevant again and republish on your blog.
- Add a video or podcast episode.
- Add an infographic.
- Add a checklist, case study, or another similar tool for readers who are looking for ways to get more out of their time spent on the internet.
Edit 2 or more posts together to create one epic long-form content piece.
- Combine posts with similar themes.
- Combine posts with different themes.
- Combine posts that are too long to be readable.
- Combine posts that are too short to be useful (but still meaningful).
You can turn old blog posts into useful new content!
You can turn old blog posts into useful new content!
- Use them to help you create a book, ebook, or course.
- Reuse them as lead magnets in your newsletter or email marketing campaigns.
- Repurpose one post into 10 blog posts.
Conclusion
I hope this guide has helped you to find your next great idea. Remember that blogging is a powerful marketing tool, and with the right content in your back pocket, you can turn any topic into something that will really make an impact on your audience. Ultimately, it’s all about creating content that’s useful for readers—so don’t be afraid to experiment!