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How to use analytics for blogging


Analytics is a vital tool for bloggers. It can help you understand how your audience interacts with your content, which in turn helps you improve it and create better results. 

I’m a big believer in analytics. I use them all the time, and it’s easy to get lost in the numbers and forget about what your readers want from your blog or website. But if you follow these simple tips, you’ll be able to keep track of your audience and improve your content without sacrificing any time or effort!


Set goals for your blog

  • Set goals. Before you even start writing, it’s important to know what you want your blog to be and who it’s for. Asking yourself these questions will help guide your content creation and make sure that you don’t waste time or effort on something that isn’t going to work out for your audience.
  • Don’t worry about other people’s goals; set yours first! It’s easy for us bloggers and other creative types to get caught up in the idea of being “good” at something—or even just achieving some goal—but actually setting goals can help keep us focused on our own needs and desires instead of comparing ourselves with others’ accomplishments.

Find the right tool for your site.

It’s important to understand the difference between free and paid tools, as well. Free tools are often more limited than paid ones, especially if they’re not intuitive or easy to use. Paid analytics tools tend to be more reliable, secure, and feature-packed than their free counterparts. SEO tools for blogging are useful in analytics.

Track your progress


Tracking your progress is a vital part of any content marketing strategy. You can’t improve if you don’t know what’s working, and analytics will help you identify which parts of your blog are working best.

A few simple steps will make it easy for you to track how well each piece of content is performing:

  • Track the number of visitors that come to each piece of content over time and compare it against others in the same category for example, if one article gets more traffic than another. This information will give insight into how well each article performs based on its own merits.
  • Track engagement rates the percentage of people who read an article or looked at their social media posts by month and year so that future plans can be made based on trends instead of guesswork alone!

Check your analytics regularly.

  • Set a reminder to check your analytics regularly.
  • Check them at least once a week, and make sure that you understand what they mean. If you notice that something isn’t working for your website or blog, it’s important to fix it so that you can see results in the future.
  • If traffic is too high for one thing like a new article, try changing other things such as changing up which content gets featured on the homepage.

Use analytics to learn more about your audience

Analytics can tell you a lot about your audience. You’ll be able to see who they are and what they’re interested in. You’ll also be able to see how people use your website, how long they stay on it, where they come from, and where they go next—and it’s all totally free!

  • What do my readers want?
  • How can I make my blog better for them?

Identify trends and improve them as you go along.

Once you’ve identified a trend, it’s time to improve it. You can’t control what other people are going to do, so don’t obsess over trends. Instead, focus on improving your own content as you go along and try new things if they work better than what you have already posted.

Use a checklist before publishing a post.


Before you publish your post, it’s important to run a final check. Make sure that the content is error-free and readable. Check its length, too: if the reader will have to scroll down or click “next” more than three times before they get to the end of your post, it might not be a good fit for them!

Finally, make sure that you’re writing consistently across all posts in order to avoid making readers feel like they’re being bounced around from one topic to another every time they visit your blog.

Analyze the performance of your content

  • Analyze the performance of your content.
  • Use analytics to learn more about your audience.
  • Understand how users interact with your website and what they’re looking for, so you can better serve them in the future.

Understand how users interact with your website


With the right analytics tools, you can learn a lot about your website’s audience and how they interact with it. Here are some of the most important metrics to track:

  • Bounce rate — This is the percentage of users who leave before they finish their visit. If a bounce rate is over 40%, then you may have too many visitors who aren’t spending any time on your site.
  • Conversion rate — The percent of people who complete one action or another at your site. A high conversion rate indicates a good user experience; a low conversion rate means that users don’t understand what they need from your site or feel like there’s too much friction involved in completing their goal.

Don’t let the numbers get in the way of blogging

  • Use analytics to improve your blog.
  • Analytics can help you identify what content is working and what is not.
  • Analytics can also help you improve your SEO.
  • If a topic receives a lot of traffic, it might be popular with readers, so use this as an opportunity to explore it further by writing articles or creating more resources on that topic in order to attract new readers who are interested in the same thing as them!

There are a number of reasons why analytics are important for bloggers. For instance, they can help you improve your blog by learning more about your audience and understanding the performance of your content. 

Additionally, they can also help you understand how users interact with your website and what type of information they find most valuable.

Less is more when it comes to tracking code.

tracking code

Tracking code is a great way to track the behavior of your audience. However, it can also be used for bad purposes. 

Here are some tips for using tracking code in an ethical way:

  • Use as few tracking codes as possible. If you have more than one tracking code on the same page and they’re not related, for example, one is for Google Analytics and another is for Facebook Insights, use only one or two per page instead of five or six. This will help you see what’s working best across different platforms without having too many tools at once—and it’ll save time!
  • Use efficient tools. It may seem like there are all these different ways to track people across multiple platforms but most of them are pretty similar anyway—so why should I bother learning another tool when I already know how my website works?

Don’t obsess over the numbers.

The fact that your blog is getting more traffic than ever before shouldn’t make you feel bad about yourself, or worse yet, let it affect your content. If you’re feeling down because of a lack of engagement or views, try to refocus on what matters most: writing quality content for your audience. 

Your readers will come back if they feel like they’re getting value from the information in each article and video—and if they don’t find these things valuable enough then there’s no reason for them to stick around!


We hope that this guide has given you some tips on how to use analytics for blogging. Remember, though, that it’s important to set up your analytics program correctly and then keep an eye on them as often as possible. 

As you can see from the examples above, there are many different options available for analyzing your data—and each one will give you a different perspective on what’s happening with your website traffic. If anything, we hope that understanding how these tools work will help you stay motivated in the long run!

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