Skip to content

How to write a blog post that ranks well on Google?


If you want to get more traffic to your blog, you need to write high-quality content that is optimized for search engines and for readers. You can’t just write any old thing and expect it to rank in Google. In this blog post, I’ll be showing how How to write a blog post that ranks search results. This is going to involve some key steps from the beginning of writing all the way through until after publishing.

How to write a blog post


Step 1. Establish the main topic with the chosen keyword in your blog post

It is important to choose a topic that is interesting and relevant to your audience.

  • Don’t be afraid to write about something you are passionate about, even if it may be more complex or difficult than other potential topics.
  • You should also make sure to stick with the topic throughout the post by not getting distracted by side topics.

Start with an outline

The best way to do this is by starting out with an outline of what you want to cover in your post before writing it. This will help ensure that every paragraph flows logically from one point to the next. Instead of jumping around too much because you got distracted!

If you have trouble finding just one main topic for your blog post then consider choosing several related subtopics that fit well together.

A good rule of thumb here would be: “If it doesn't flow naturally then don't try doing it anyway."

You should also make sure not over-complicate things by trying too hard; remember that simplicity equals clarity when done correctly!

Step 2. Define what is the value you’re going to provide to readers with this post?

  • How will readers be able to use the content?
  • What are the benefits of reading it?

This step is important because in order for people to read your blog posts, they have to think that it’s worth their time.

You can’t just make vague statements about how great your content is; instead, you need to tell them exactly why it’s valuable for them as readers.

Step 3. Do thorough keyword research

You’ll want to do thorough keyword research in order to know what keywords people are searching for. You can use a keyword research tool like Google Keyword Planner or SEMrush to find the most popular searches related to your topic.

If you’re unsure of where to start, try using Google Autocomplete! Type in a few topics that are relevant and see what terms pop up as suggestions.

Use Google autocomplete for keyword suggestion

These are the resource worth checking out if you’re trying to find keywords that are relevant but haven’t been used before which might be more likely since these are potential long-tail keywords.

Step 4. Choose one primary keyword and one secondary keyword

Once you’ve chosen your primary keyword, it’s time to choose a secondary keyword. While there’s no exact science for choosing the best secondary keywords, here are some guidelines:

  • Identify keywords that are relevant to your business. For example, if you’re writing about how to keep your website secure from hackers, you might want to target “security” as the primary keyword and then target synonyms like “cyber security” or “hacker proof.”
  • Use keywords that you can rank for in the search engines (SERPs). If this sounds kind of confusing right now—don’t worry! We’ll get into more details later on when we talk about competitive analysis tools and tools like SEMrush and SpyFu.

If there aren’t enough people searching for particular words online then it’s pointless trying to rank for them because nobody will ever see your content ranking at all!

If there isn’t enough traffic coming from searches related specifically to your chosen topic then go for another topic.

Step 5. Optimize the first paragraph of your blog post for keywords

The first paragraph of your blog post is the most important part.

The first sentence should include the keyword phrase you chose, and it should also be a topic sentence that makes clear what the post is about. If you are writing a list blog post, this might be something like: “Top 12 profitable niches for blogging in 2023”.

After that first sentence, you can continue to use variations on your keyword phrase throughout this paragraph by using it as an adjective (e.g., “write-up”), noun (e.g., “optimization tips”), or gerund (e.g., “optimizing tips”).

This will help increase relevancy signals and make sure Google knows that this article relates directly to what users search!

Step 6. Write high-quality content that is focused on keywords over 1000 words in length

Now that you know how much of your chosen keyword should be included in each blog post, the next step is to write and format high-quality content that is focused on those keywords.

The most effective blog posts are between 1000 and 2000 words long.

There are several things you can do to make sure your post gets enough attention from Google:

Step 7. Create subheadings using keywords

In the previous step, we added keywords to the article text. In this step, we will add subheadings using keywords.

The purpose of adding subheadings is to break up the content and make it easier for readers to scan through it. You should also use your chosen keywords in these subheadings for SEO purposes.

However, don’t overdo this step by putting too many keywords into each headline-only one or two will suffice!

Additionally, remember not to use hyperlinks in your headlines because they might confuse people and cause them to click on an unrelated link which could result in a loss of credibility.

Step 8. Use keywords naturally in the body of your blog post with variations as well.

use keyword naturally

At this point, you should have a list of your target keywords that are relevant to your blog post. The next step is to use them naturally in the body of your post. You don’t need to overdo it, but do make sure that they appear enough times so that it sounds natural and not forced.

The best way to do this is by using synonyms for these keywords and variations on them as well. This will help Google understand what you are targeting without appearing spammy or unnatural!

Step 9. Use appropriate images with descriptive alt tags with targeted keywords

Images are important for a blog post since they make your blog posts more interactive & Interesting. It breaks large text chunks and makes your blog more readable. It also makes blog posts more shareable on social media like Facebook or Twitter.

Don’t use generic names for images like “1.jpg” the name should be descriptive and don’t forget the “alt tag”. “Alt tags” should describe what the image is about with the appropriate keyword.

Step 10. Optimize for Google Featured Snippets by including focus questions in your content

optimize your blog post for use og Google snippet

After you’ve written your blog post, it’s important to make sure that the content is optimized for Google-featured snippets.

Featured snippets are the boxes that appear in Google search results and answer questions right away. These can be quite valuable because they help answer questions right away, and users don’t have to click through to your website or even read the text on your page before they find out what they want to know.

To optimize for these featured snippets, you’ll want to include a focus question somewhere in your content that is relevant and not too long, short, or vague.

Here’s an example:

Focus Question: How do I get more followers on Twitter?

Step 11. Make sure to add internal links from new to old content where relevant

Another important factor is internal links. Internal links are hyperlinks that direct readers to other pages on your own site, and they can also link to content on other sites.

They’re important for SEO because they increase the overall number of links pointing to a page, making it more relevant in search results.

Internal links also help users find related and authoritative content faster by giving them a sense of where else the topic may be discussed or expanded upon elsewhere on your website. This improves user experience by enabling them to explore new areas of interest without having to leave your site as often for additional reading material.

It makes sure that every piece of content has an opportunity for discovery by readers who might never see it otherwise. Additionally, this provides editors with an opportunity to improve their writing style by linking outward.

All the steps you need to take if you want to create a high-quality blog post optimized for search engines and readers

  • Choose your keywords
  • Write your blog posts
  • Optimize your blog post for readers and search engines
  • Make sure that your content is optimized for Google Featured Snippets


I hope that this blog post has given you some insight into how to create high quality blog posts that are optimized for search engines and readers. I know how difficult it can be to get started on your first blog post, but if you follow these simple steps, then everything should fall into place!

Read the following post about keyword research and SEO

Leave a Reply

Your email address will not be published. Required fields are marked *

Share via
Copy link
Powered by Social Snap