Introduction
Blogging has been around for a long time. It started with a simple website, then it got popular and now it’s dead! Well, not really but we can see some signs that blogging is going through some changes.
Days of Blogspot and early WordPress days
You know how you feel when you do something, and then it’s done? The end result is that you’re still looking forward to doing it again? That’s blogging in a nutshell. Even if the site was not popular back in 2010 or 2020, there were still days when people would go online and read some of your work—and those moments were enough for me to keep going with my blog for years after its launch.
Blog Mistakes People Made in the 2000s
Blogging has been around for a long time, but it wasn’t until the 2000s that blogging became mainstream. In those days, people used Blogspot and WordPress to make money (and get rich quick). These days, people use Blogspot and WordPress to get followers—that’s right: if you want more followers on your blog then you should write about how amazing your life is!
If only these were still relevant today…
Social media boom & death of blogging.
In a world where social media is the new king, blogging is dead. The truth is that it seems dead! We are told not to blog because our blogs aren’t good enough or don’t have enough readers and followers. But now that Twitter and Facebook are on every screen from mobile phones to tablets, laptops, and desktops, there’s a reason not to start a blog.
Social Media Curating and Cutoff loops
Social media curating is the practice of sharing links to articles that you like, without actually reading them yourself. This can be done in a variety of ways: by following people who share your interests and then sharing their posts on your own social media accounts; or by finding content from different sources and then sharing only those links.
Social media curating is not the same as blogging (or journalism). It does not require any original research or reporting; instead, it’s simply about liking things that other people like—and sharing those things back with them through your own channels.
Videos and photos with a small lifespan
Videos and photos are mostly consumed on social media. They don’t have the same longevity as articles, which is why they don’t rank as high in search engines. It’s also important to note that video and photo content can become outdated quickly, especially if your audience doesn’t tend to check back often enough. This means you’ll need to update your site regularly so people will keep coming back for more information!
Start using social media better
Social media is a great way to build your brand and reach out to new audiences. It’s also a great way to connect with other bloggers, which is something we all need more of in this industry (and in life).
There are many ways you can use social media as an advantage:
- Share links on Twitter or Facebook that have relevant information about your blog post or content pieces. This will help people understand what you do, why it matters, and that they should read/follow/pay attention!
- Create a group on Facebook where members can ask questions about their topics of interest; then answer them publicly within the group’s wall so everyone else can see it too!
- Post articles regularly on Instagram with hashtags related to those topics (for example “how-to” posts) so users who search hashtags related would come across yours first before other posts because there’s less competition overall than when someone searches “how-to make…etcetera.”
Bloggers need to reinvent.
In a world where the average person spends an hour and a half watching TV every day, bloggers need to reinvent how they are doing things to stay relevant.
- Content strategy: Bloggers need to start using social media better. They should focus on building relationships with their readers through comments and feedback, instead of just sharing links or posts on Facebook and Twitter. This will help build trust between bloggers and their audience which will make it easier for them to sell their products or services later down the road when they start looking for more money-making opportunities.
- Video: Video is exploding right now! It’s becoming one of the hottest trends among both businesses large enough that they can afford it as well as small businesses just starting out who want an edge over their competitors by having something unique or interesting about themselves that sets them apart from everyone else out there right now.
Who will read blogs in the future?
I have always considered blogging to be a passion, and I’m sure that some people still do. But for many others, it’s just an old habit. They’ve been writing for years and years, but they don’t see the point anymore because there isn’t any new content being created in the blogosphere. Blogs are dead!
It’s true: as time goes on and new technologies develop and they always do, we’ll see fewer sites with more readership than ever before. But this means you should reinvent yourself as a blogger!
How do bloggers need to reinvent?
There are a few things that bloggers need to do in order to reinvent themselves as content creators:
- Focus on creating content that people want to read.
- Focus on creating content that people want to share.
Surveys have proven that a majority of people report skimming more than actual reading.
You may have heard that you should read your blog post before you post it. But did you know that a majority of people report skimming more than actual reading? And even more shocking, the average person skimmed the article in less than a minute! That’s right: we spend nearly four hours browsing blogs every week, making us the third most popular online activity behind email and search engines.
Each reader reads an average of 11-14 blogs monthly.
More than half the U.S. population read blogs regularly; each reader is usually exposed to an average of 11-14 blogs on a monthly basis. It’s not just big blogs either—smaller ones get up to 200,000 page views per month and have more influence on the internet than any other type of media outlet.
As per Pew Research Center, 6 out of 10 Americans get their news from social media networks.
Social media is a big part of the news cycle, and it’s not for nothing. In fact, a study by the Pew Research Center showed that 6 out of 10 Americans get their news from social media networks like Facebook and Twitter.
Why? Because they’re easy to use and can be accessed from anywhere at any time with an internet connection (a necessity if you want to stay current with trends). Plus, they provide instant access to your target audience—and let them know what’s going on in their world!
The average reader spends nearly four hours browsing blogs every week.
The average reader spends nearly four hours browsing blogs every week, making them the third most popular online activity behind email and search engines (with social media ranking in fourth place). The blogosphere has become a crowded space filled with thousands of sites and thousands more bloggers.
It’s hard to know who will read your site—and even harder to know who will return after reading it. But here are some tips that might help:
Is there such a thing as too many readers?
You’ve probably heard the term “blogging is dead” in your industry. Blogs are a great way to get your message out there, but they’re also a great way to build your brand and customer base. In today’s world of social media and content marketing, blogging can help drive traffic back to your website and establish yourself as an expert in your field.
Is blogging influencing the buying decision?
Once upon a time, only brands were allowed to talk. Before the internet and social media, companies had no way of telling their stories other than through TV ads or radio commercials and in some cases print ads. Blogging was the only way for brands to tell their stories—and it was a great one because it was fast-paced and interactive.
Nowadays everyone is blogging! But there’s still an air of caution around what you say online:
Does your audience want to hear from you?
Will they trust what you have to say?
Are you authentic enough?
Brands were “in control” of what they said and how they said it
When you think about the influencer marketing game, one thing that stands out is how brands are in control of everything. They can dictate who they want to work with and how much money they want to spend on them—and, more importantly, when those decisions will happen. In addition to this power dynamic being apparent between brands and influencers, it also extends beyond one-sided relationships (i.e., where an influencer gets paid by a brand for promoting their product).
Marketers are not happy with the state of influencer marketing
- Marketers are not happy with the state of influencer marketing
- Marketers want to see more ROI from influencers, but they also want more assurance that influencers will deliver real ROI.
- Marketers want to see influencers treated as content creators, not media vehicles.
Marketers want more assurance that influencers will deliver “real” ROI
Influencers have become an increasingly important marketing tool for brands. However, marketers are still not sure if influencer marketing will deliver the desired ROI.
The problem with influencers: The media industry has been plagued by fake news and misinformation for years now. It’s no surprise that consumers want more assurance that they are getting the truth from their favorite stars on YouTube, Instagram, or Snapchat.
But even if an influencer is truly good at what they do and produces high-quality content there’s always room for improvement when it comes to authenticity—especially in today’s era where consumers spend more time online than ever before!
Blogging is the largest social influencer but no one trusts it
Blogging is the largest social influencer and it’s also the one that people trust least. The reason for this is simple: Bloggers are not seen as journalists, they’re not trusted because they’re not perceived as credible sources or reliable sources.
Bloggers should be able to prove their credibility through their writing style, their experience, and their knowledge in specific fields, but especially by using original material (i.e., not copying someone else’s content).
Conclusion
Blogging might be dead, but it certainly isn’t dead yet. If anything, the Internet has become a more dynamic and contrived environment than ever before, which means that we need to keep up with new trends in order to keep our content relevant and engaging for readers. This includes using multiple platforms such as Instagram Stories or Snapchat stories in addition to your blog posts themselves if possible. You should also look into ways where you can get more followers or subscribers on social media platforms like Facebook or Twitter so that people don’t just see one post from you each day without any interaction from them!
