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Know in depth useful keyword research concepts and terms.


Keywords are the best way to get your blog noticed. They help people find your content, attract new visitors, and drive more traffic to your site. But finding the right keywords isn’t always easy. Figuring out what people want to read is critical for your blog and this is where knowing keyword research concepts comes into play.

useful keyword research concepts to know

What is a keyword?

A keyword is a word or phrase that people use to search for something online. Keywords can be single words, short phrases, or longer sentences.

Keywords are used by search engines to index and organize websites across the internet.

They are also used by people looking for information about a particular topic. When you type in a keyword into Google, you will find pages with content related to that word or phrase in order of relevancy.

What does a keyword do for my blog?

Keywords are words or phrases that describe your content.

They help search engines like Google find your website when users search for them, and they also help users find you. Keywords are important part of an overall SEO strategy, and they’re deserve their own section in SEO.

Keyword research refers to the process of finding and determining which keywords are right for your site.

It involves conducting keyword research with tools like Google AdWords or Ahrefs to find search volume and competition data across multiple platforms (Google, Bing, etc.).

Keyword selection is often done with the assistance of a professional SEO consultant who can use the results from these tools. As well as other sources of information about your audience’s behavior online to make recommendations.

These suggestions based on what will work best for your brand’s goals and it usually requires some trial-and-error testing before hitting success.

How to choose the right keyword for my website?

Your keyword selection is one of the most important decisions you’ll make when creating an SEO strategy.

Make sure that you’re choosing a keyword that is relevant to your website and has a high search volume.

Avoid keywords with high competition, as they require more time and effort to rank for.

In addition, there are many other factors that can affect conversion rate on your site:

  • Your product or service’s price point
  • Your brand name
  • The quality of content on your site

Use search intent to find the right keywords.

Search intent is the type of search you’re doing. There are three main types of search intent: informational, navigational, and transactional. Knowing what each one means will help you understand your audience and determine which keywords to use.

Informational searches. are when people want more information about a topic because they aren’t sure what they need yet.

For example, if I was in the market for a new camera, I might do an informational search for “best camera under $1000″. This tells me that there are many options available at this price point to make an informed buying decision.

Navigational searches. are when people know exactly what they’re looking for but don’t know where specifically it can be found online.

For example, if you need help with taxes but isn’t sure where or how much it costs, then a search like “taxes near me” or “tax support near me” is called navigational.

Transactional Once your above search start bringing up results of tax accountants and other resources within you area. Then you may find the pages where you search to get the exact details of tax lawyer. That is called transactional search.

Focus on LSI (Latent Semantic Indexing) keywords.

LSI keywords are semantically related to the root keyword. They provide you with more specific ideas for your content, which can help you avoid keyword stuffing in your writing.

For example, if you’re writing about weight loss and weight loss supplements, a LSI keyword might be “How many calories can I eat per day”. This is related to the core topic of (Weight loss)your article but gives readers who are looking for this information additional details on how to reduce weight.

Find the right search volume for your keyword.

In order to find the right keyword, you need to know how many people are searching for it. If you have a low search volume that is not too competitive, then go with that.

Choose a keyword that has a high search volume and low competition.

If your keyword has a medium search volume and high competition, don’t choose it!

You won’t get any traffic because there are other people trying to rank in those keywords as well.

What are synonyms and related keywords?

A synonym is another word that means the same thing as your original keyword.

Cheap could be replaced by affordable or low-cost and still mean the same thing.

e.g. A list of flights that are cheap or affordable.

Related keywords are different from synonyms because they’re related to each other but not exactly interchangeable words like those above.

For example, if you’re targeting SEO clients in Los Angeles, CA specifically, you may also want to target “Los Angeles SEO services” in addition to using generic terms like “SEO” or even “search engine optimization.”

The more specific you can get with related keywords without losing relevance, the better chance you’ll have at attracting potential customers.

What are long tail keywords?

Long tail keywords are very short phrases, usually one to three words long.

They’re more specific than broad keywords, which means they’re more likely to be searched for. They also have a higher conversion rate. Since it’s easier for searchers to find what they’re looking for when there are fewer results on the page.

If you can rank well for those long-tail keyword searches, then you can build up traffic over time and increase the value of your website!

How can I find keywords for my niche?

The first step to creating a keyword strategy is finding the right keywords. Keywords can be single words or even full sentences, but they are usually related to the topic of your website.

If you’re trying to sell shoes online, for example, your keywords might include “buy running shoes” or “men’s hiking boots.”

The next step is determining which keywords will help you reach your target audience and which ones won’t—and this requires some research on Google AdWords Keyword Planner Tool (KWPT).

This tool allows users to find popular search terms related to specific topics by entering them and seeing how many searches have been made on Google Search.

It also gives an estimate of how much competition there is for those terms in each country along with other helpful information about them like estimated bid prices per click.

Use keyword Research Tools to find right keywords

Yes, you can use PPC value to find keywords.

Google Keyword Planner





Once you’ve got a list of keyword ideas, it’s time to use a keyword research tool to discover the best keywords.

If you want to attract the right audience and get found by people who are actually interested in what you have to say, then finding the right search volume for your keywords is essential.

You should also aim for keywords with low competition which means fewer people are writing about those topics online.

Avoid ‘stuffed’ phrases by using synonyms in your content so that Google can recognize variations.

When choosing where exactly within your blog posts or articles to use these terms, keep in mind that readers don’t always scan web pages sequentially.

Do not repeat words excessively throughout an article, rather sprinkle them strategically throughout paragraphs and sections.

Why do I need a keyword strategy and how do I create one?

A keyword strategy is a plan for using keywords to get your site ranked higher in search engines.

If you want to be found by your target audience then you need a keyword strategy.

Your keyword strategy will tell you which keywords to target, how many times each keyword should be used on your site and how often it should be mentioned in new content.

Your keyword strategy will help you define what keywords you want to focus on, and then show you how to use those keywords effectively your marketing channels like content, links and more.

Why should I use cornerstone content and how do I use it?

You should use cornerstone content because it can help drive more traffic to your site, in addition to ranking for more specific terms that you may not have been able to rank for before.

In fact, cornerstone content is so effective that it often ranks higher than evergreen content on Google’s first page.

To use cornerstone content:

First, Identify a piece of content that aligns with the target audience and has high-quality information on the topic.

Then, use keyword research and analysis tools like SEMrush or Ahrefs to find out which keywords are related to your site’s main topic that aren’t currently being targeted by any other sites in your industry or niche.

Finally, write an article or blog post around these topics and make sure they include internal links to other articles/posts on your website.

How can I create an SEO-friendly content with keywords in it?

  • Use keywords in the title, heading and body of the content. Make sure that every page you write has a keyword-optimized title, as well as an optimized heading (h1) and body content.
  • Use synonyms. If you want to use one keyword multiple times on your page, add synonyms so that it looks more natural but still offers search engines the same information.
  • Include long tail keywords where possible: Search engines will pick up phrases over single words because they are more likely to be relevant to a user’s query. This also gives search engines more context about what your page is about so it can better determine relevancy for users which boost your webpage rankings.

Make sure that site is easy to read

  • Use simple language and avoid technical jargon, which can be confusing and off-putting.
  • It’s also important to make sure that the site is easy to navigate.
  • Make sure that there are clear links between pages and sections of your website, so users don’t get lost or frustrated.
  • Your design should look professional but not cluttered or distracting from the main message of the page – usually this means keeping it simple!
  • If you use images, make sure they are relevant and add something useful to your content (like an illustration) rather than just adding decoration.
  • Finally, make sure it looks great on mobile devices! Many people access websites using their smartphones these days so it’s important for SEO purposes as well as customer experience reasons!

Keywords are not the silver bullets that magically bring traffic.

Keywords are a powerful tool for bringing new visitors to your website. But only if you use them properly.

The first step to getting the most out of keywords is to understand that they are not a magic bullet, and won’t singlehandedly make your blog go viral overnight. They can help you reach the right people, though—and that’s important.

Keyword research is all about finding words or phrases that are relevant to what you’re writing about so that when someone searches for those terms on Google or Bing.

If a keyword doesn’t fit with the content of your blog post then don’t use it!


Why should I regularly research keywords?

Regular keyword research will help you identify right keywords that targets your customers and provide you better conversion.

What are the main benefits of keyword research?

The main benefit of keyword research is you can understand what people are actually searching online in your niche. You can understand latest trends that helps you create great content and products for your potential customers.

What tools can I use to help with my keyword research?

You can use Google Keyword Planner for keyword research. Some paid tools like Semrush, Ahrefs and Ubersuggest also provide you more features that allows you to create better keyword strategy.


That’s it! If you spend some time on keyword research, you can improve your site’s rankings in search engines and get more targeted visitors.

I hope you like the blog post!

Read further about keyword research and SEO concepts:

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