On-page SEO is a slow process if done right, but it is well worth doing it right because you will have better search engine results in the long run.
Optimize your website for mobile
If you have a website, make sure it’s mobile optimized.
- Use a responsive theme for your website: This is the easiest way to get started with making your site mobile-friendly. A responsive theme means that the design of your website isn’t fixed and will change based on how big or small you make it.
- Use media queries for images and videos: Media queries allow us to specify which size we want certain elements displayed based on device type (desktop vs mobile). These queries can be found in CSS files under the font sizes/media queries section where we specify our preferred display size for each element like body type using px units.
Add Schema.org markup
Schema.org markup is a way to tag your content with structured data, so that search engines can better understand what you’re writing about and how it relates to other websites.
It’s basically like giving Google some extra information about the content you have on your site that helps them understand what kind of information you want people to find when they search for it.
Schema.org markup can be added through HTML5 or through an open-source tool called structured data importer (W3C). Both methods are equally effective but I prefer using the latter since it doesn’t require any plugins or installation process on my part.
Use Google’s AMP
AMP is a framework that lets you build and host fast mobile-friendly webpages.
AMP pages are served from Google’s own cache and appear at the top of search results pages. This means that if you have an AMP page on your site, it will be ranked higher in Google Search than any other page on your site.
Optimize your site for SERP
To optimize your blog for search engine results pages (SERPs), you’ll want to:
- Optimize your title tag. These two elements can make up 35% of a page’s ranking in Google, so optimizing them will help improve your site’s overall performance. Title tags are the small text that appears at the top of each webpage; they’re typically between 80-90 characters long and should include keywords related to what people are likely looking for on that particular page.
- Optimize meta description. Meta descriptions are used by Google as part of its algorithm for deciding where on a SERP it should show up when someone searches for something specific. They’re usually less than 160 characters long but should include some relevant keywords if possible—and don’t forget about adding “Site Map”!
Optimize the URL structure of your website
URL structure is one of the most important factors that determine your site’s SEO ranking. The best way to make sure that your URLs are optimized for search engine optimization (SEO) is by following these tips:
- Make sure they’re short and descriptive. Long, complicated URLs don’t help anyone and can result in a poor user experience for visitors who have trouble navigating through them. Also, avoid using special characters in your URLs; this includes spaces, dashes, underscores, or other characters not allowed by the search engines’ algorithms.
- Use hyphens instead of underscores between words—This makes it easier for users to read what you’ve written on any device.
Write long content(How To Write Pillar Post)
Writing long content is better than short content. Longer and more in-depth articles will get shared on social media, linked to other sites, and indexed by search engines more quickly.
Longer articles are also more likely to rank higher in Google’s results because they’re more likely to be clicked on, which means the reader has a chance of clicking on one of the links in your article that ultimately leads them to more content on the same or another website they might find useful or entertaining.
Keep anchors descriptive and refrain from using keywords as anchor texts
Anchor text is the visible text in a hyperlink. It’s used by Google to help it understand the relevance of a link, so by using descriptive anchor texts, you’re helping your visitors understand what they need to do next.
Anchor text doesn’t have to be long though! You can make it short and punchy like, which is often enough for users who don’t know much about SEO or web design.
To improve page speed and reduce page load time, use a CDN (content delivery network).
Use faster image formats like webP, AVIF, jpg instead of gifs.
Minimize redirects by keeping the old URL as your canonical link with 301 redirects on each traffic source so that visitors who already have the page will not be redirected to a new location within the same domain.
Use caching plugins such as CacheControl Headers and Body Tags, W3 Total Cache & WP Rocket to optimize cache invalidation, compression, and minification of media assets like images & CSS files while they are being displayed on your site.
Use the Alt tag in images and use keywords in the alt tag text.
Alt tags are used by screen readers to describe images. They’re also used by search engines to find images, and they rank images in the search results.
When you upload an image on your website, make sure that you add the alt tag (the text after the image link) with a keyword or phrase related to what your image shows.
For example: If I wanted my website visitors who have vision problems or who use assistive technology like screen readers to be able to understand what is being displayed when they click on this page’s thumbnail image of an iPhone 14 Pro Max phone then I would create an alt text for it that says something like “iPhone 14 Pro Max”.
Interlink your pages
As you may have noticed, there are many internal links on the page. These links are used to increase the site’s authority and promote a better user experience. The number of internal links should be kept low, as they can be easily detected by search engines.
Use anchor text that is relevant and descriptive for each page. You should also use appropriate keywords in your anchor text so that it attracts more visitors from search engines’ results pages (SERPs).
Make sure there is no broken link on your site.
Broken links are bad for SEO, user experience, and brand. They can be detrimental to your site’s rankings because they will decrease your domain authority (DA) and the trust of the search engines.
Broken links won’t only affect your overall DA, but also hurt your organic traffic from Google or Bing as well because users may click on a link that points nowhere. This could lead them away from finding what you have to offer in the first place!
Make sure that h1 tags are only used once per page and h2 tags are used more than once.
You should make sure that h1 tags are only used once per page and h2 tags are used more than once.
For example, if you have a blog post with an H1 title like “How to use Google Analytics” then the text inside the title should be in an H3 tag as well as any other words or phrases within it.
You can also structure your content so that it follows this rule:
- One H1 per page (if possible)
- Two or more H2’s per page
Use structured data on your site wherever possible.
Structured data is a set of HTML tags that can be used to add additional information to your website. It’s an important tool for improving the user experience, and it can also help you rank higher in search results.
Structured data includes things like product descriptions, price points, availability information, reviews from verified users, and more.
Remove duplicate pages from your website.
Duplicate content is a bad thing for SEO. It can be confusing for users and decrease your website’s overall ranking, so you want to avoid it at all costs.
The first step in fixing this issue is finding out which pages have duplicate content on them. For example, if there are two different versions of “How To Build A Blog” on your site with the same text but different images and descriptions, then those pages should be removed or rewritten to make them unique so they don’t confuse users or hurt their rankings.
Next up: Make sure all canonical URLs are 301 redirected with proper canonical link tags on all pages! This will help Google know where each page belongs within its network.
On-page SEO is a slow process if done right, but it is well worth doing it right because you will have better search engine results in the long run. It is not easy and it takes time, but the results are worth it.
It involves many different techniques such as creating content that’s relevant to what people are searching for and using keywords throughout your content to increase its chances of being found by those searching for those terms.