Introduction
There’s no such thing as a “one size fits all” conversion strategy. Every business is different and every person who visits your website will have different needs when it comes to getting their information or making a purchase from you, so you need to tailor your conversion rate optimization strategy to the people who visit your Site/Blog.
So how do you increase your conversion rate?
Well, there are lots of different ways to do this depending on what kind of business you’re running and how much traffic you get each month.
However, would tell everyone just follow these simple steps to increase conversions:
1. Use a Larger Button
Use a larger button. The size of your buttons should be at least 48 pixels, with an additional 20 pixels of padding on either side. This will help ensure that people see the text and color contrast with their background.
- Use contrasting text for your buttons. If you don’t have enough space for large text, consider using subheadings instead—they’re easier to read and don’t require as much space!
- Use contrasting colors for background images. The same goes for backgrounds: avoid patterns that are too similar or color combinations that might look too similar in person or onscreen if viewed from afar by someone else reading it far away from where they’re viewing while working on something else.
2. Make the First Step Simple
The first step to increasing your conversion rate is to make the first step simple.
This means you should use a single button, not multiple pages or forms. And it’s important that it be easy to complete and doesn’t require much thought on the user’s part before they can move on.
3. Dedicate a Landing Page
A landing page is a single web page that is dedicated to a specific offer. Landing pages are used to convert visitors into customers, often for lead generation, email signups, and product sales.
A good landing page should be focused on a single call to action: “Sign Up Now” or “Buy Product X. The idea here is that you want your visitor’s attention immediately so they can easily decide whether or not they’ll complete the process of converting into an actual customer i.e., buying something.
4. Offer Multiple Ways to Convert.
Social proof is a form of trust, and it can be used as an effective way to increase your conversion rate.
When someone comes across your website or landing page and sees that others have already converted, they are more likely to do the same. Social proof is one of the most effective ways to increase conversion rates because it creates an “I-told-you-so” feeling for potential customers who feel like they may be missing out on something if they don’t purchase now!
By using social proof in your digital marketing campaigns, you will be able to get more people interested in what you have available for sale—and ultimately lead them through the sales funnel where they become customers!
5. Add a Pop-Up
Another way to increase your conversion rate is by using pop-ups. While they can be used effectively, they should be used sparingly and with care. Use a pop-up that is relevant to the user, not annoying, and not too big or obtrusive.
6. Offer Free Shipping
Free shipping is a great way to get people to convert. It can be used as a loss leader, encouraging customers to buy more products at once and even get them in the habit of buying bulk. And it makes sense if you want your customers to think about your brand when they’re looking for an item on Amazon.
7. Provide an Optimal User Experience
The last thing you want is for your site to be a nightmare for visitors. Make sure it’s optimized for mobile, and that it loads quickly so that users can get right down to business. Also make sure it’s easy to navigate around and use efficiently, including offering clear instructions on how to complete certain tasks or purchase products/services.
Lastly, make sure the design itself appeals visually—this helps attract more eyeballs from potential buyers who may otherwise pass over your site due not only because of its layout but also because it doesn’t look like anything special enough compared with other websites out there today.
8. Show off Consumer Reviews and Social Proof
Social proof is a psychological phenomenon where people are more likely to do what other people are doing. This can be used to increase conversion rate, but it’s important that you know how and when to use social proof.
Consumers trust reviews and testimonials more than other forms of marketing, so make sure your product or service has many positive reviews on websites like Amazon or Yelp! You should also include images that show consumers what they will receive if they buy from you. If possible, try adding some video content as well like an unboxing video.
9. User Testimonials and Case Studies
User testimonials and case studies are a great way to show your visitors that other people are using your product/service. If you have an e-commerce site, for example, you could consider adding a paragraph of text about how happy customers have been with the product they purchased. This will help address objections in the minds of potential buyers and increase trust in the process.
10. Address Objections with FAQs
If you have an FAQ section on your site, it’s important to make sure that the answers are clear, concise, and easy to understand. The more questions a visitor has about something specific, the more likely they are to leave without buying anything.
If someone asks:
What is the best thing about this product?
But doesn’t receive an answer that makes sense or answers their question then they will likely move on without purchasing anything.
The best way around this problem is by including a FAQ (Frequently Asked Questions) section on your website where customers can go if they have any further questions after reading through other pages of content related specifically to making an online purchase decision.
11. Target the Right Audience with Ads
- Target the right audience.
- Make sure your ads are targeted to people who are more likely to buy your product.
- Showing an ad repeatedly on a person’s Facebook feed can make them more likely to become a customer, but only if they’re already interested in what you have to offer and have shown interest in other products from companies similar to yours. If not, these ads may end up annoying or confusing users instead of motivating them towards actionable purchases like yours!
12. Write Better Copy
When you’re writing copy, it’s important to use short sentences, no more than 2-3 words. If you have longer sentences, people will feel like they’re reading a story.
Use active voice instead of passive voice. Active voice means that the subject does something and not just receives something done to them like “The door opened.” vs “The door was opened”.
Use simple words and phrases when possible; this helps readers understand what you’re trying to say quickly without having any confusion or room for misinterpretation. Because there were too many complex ideas being discussed at once which caused confusion among readers as well as writers themselves!
13. Remove Navigation Links to Avoid Distractions
You’ve made the decision to remove navigation links from your site. Now what? Well, you can use a sticky header or footer to help guide users through your site and keep them focused on what matters. A sticky sidebar will also help keep visitors on track and give them a sense of familiarity with the content they’ve already read.
Finally, adding a sticky menu can be another way to ensure that users stay focused on their task at hand and don’t get distracted by other options in the navigation bar.
14. Use Visual Cues to Guide Your Visitors’ Eyes
Using visual cues to guide your visitors’ eyes is a great way to increase conversions and improve the user experience. If you have multiple versions of a page, it’s important that you use A/B testing to see which version performs best. There are many tools like Optimizely or Google Adwords that can help make this process easy and efficient!
15. Try a Chatbot or Live Chat Feature
You can use chatbots to answer common questions and provide a link to a FAQ page, help pages, and social media accounts for customers who need more information. You can also use live chat features if your product or service requires more complex answers from customers at the time of purchase.
16. Personalize Your Offer as Much as Possible
Personalization is one of the most powerful ways to increase conversion. The more personalized your offer is, the better it will be at converting potential customers.
To personalize your offer as much as possible:
Use data about their past purchases and browsing behavior to customize each individual offer based on what they’ve shown interest in buying before.
For example, if someone has visited a product page before, you can show them different products that are similar in price or features or both.
If someone hasn’t visited a product page before but has been checking out other products on your site, then try showing that person something else instead!
Show different options/prices for different people based on several factors like age range or location. This way everyone gets something good without feeling like they’re being denied anything because they didn’t buy something yesterday.
17. Conduct A/B Tests Regularly
- Conduct A/B Tests Regularly, and then use that data to make improvements in your conversion rate optimization strategy moving forward test out multiple versions of things like your pop-up or email opt-in forms and see what has the best conversion rate.
You can use this information to figure out what works best for you, which will help improve your overall conversion rate optimization strategy moving forward.
Each one of these tips increased our conversion rate significantly so try them out!
Each one of these tips increased our conversion rate significantly so try them out!
- Testing different versions of your pop-up or email opt-in form. Instead of the “Get a Free Report” pop up which annoys visitors who had already read the article. You can switch over to an image-based popup that shows only one option: “Sign up for your free report.” The conversion rate will certainly go up.
- Testing different versions of your landing page. In this case, you test how much better it would be if you used some images instead of text on the home page.