Email marketing software is a tool that provides you with everything you need to design, share, and analyze the success of your email marketing campaigns. You need Best email marketing software to reach more people and increase conversions, so your business can grow.
Before we get into the types of email marketing software products that are available, let’s go over the basics.
What is email marketing?
Email marketing is the process of sending promotional messages via email to prospects and customers to accomplish a variety of goals. To Build brand awareness, generate leads for sales, or encourage existing customers to make repeat purchases or make referrals.
Here are some examples:
- An apparel brand sends an email about its new spring line.
- A business consultant sends an email about their latest webinar on how to write great copy for your website.
- A hotel chain sends an email letting past guests know they’ve released rooms for sale at a discounted rate during off-peak season.
What is email marketing software?
Email marketing software is a tool or service used to create and send out emails to customers and prospects.
There are many different types of email campaigns that you can create:
- Promotional emails
- Drip campaigns
- Transactional emails
It’s also used by businesses to promote special offers, company news, and events.
You can use email marketing software in conjunction with other digital marketing channels such as social media platforms and search engines to drive more traffic to your website.
Types of email marketing software
Email marketing can be separated into three categories:
- Marketing automation
You can think about each of these types of email as a toolbox that helps you accomplish your business goals through email.
Transactional emails are event-triggered messages sent to specific users that contain information they requested (e.g., a password reset link or an order confirmation) or notifications they need to know (e.g., an account update).
These are generally one-time emails, such as receipts, welcome emails, and even FAQs. They’re often triggered by actions taken on your website, like when someone makes a purchase or signs up for a newsletter.
Campaign emails are more traditional in the sense that they are sent to whole lists of subscribers based on interests or other criteria selected by the marketer.
In this category, we’d include newsletters and any promotional content sent from marketers to their lists.
Campaign emails focus on promoting a product, company, or new piece of content; improving brand awareness; and increasing sales through clicks on links in the body copy of the email message.
Here are 5 things to consider when making a choice for :
- Business size
- Customer support
- Integration with other software and social media
Email marketing is a crucial component of online success.
According to The Radicati Group, businesses send and receive over 332 Billion emails on a daily basis—and email marketing is now considered the most cost-effective way to boost sales.
An effective email marketing strategy can help you boost sales and increase customer loyalty.
Email marketing software makes it easy to collect new subscribers, create tailored email campaigns, analyze performance, and more.
Why do businesses use email marketing?
- Email has one of the highest return on investment (ROI) rates for small businesses: about $38 for every $1 spent.
- It’s highly affordable: Most email service providers offer simple pricing plans based on subscriber volume (e.g., $10 for 500 subscribers). Plus, there are plenty of free platforms available if you don’t want to spend money at first.
- It’s targeted: You can create custom mailing lists by using segmentation tools based on a wide range of criteria including demographics and purchase history. This lets you send hyper-targeted messages that speak directly to your customers’ needs—thereby increasing engagement with your brand.
The best email marketing software for your businesses
Email marketing software is a fundamental part of every modern marketer’s toolkit. It is one of the most powerful ways to reach customers, and it allows you to build strong relationships with your prospects and customers.
But suitable email marketing software can be tough. There are tons of options out there, so we’ve broken down what you need to know in order to choose the best email marketing platform for you.
Campaign Monitor is a SaaS (software as a service) product that allows all users, from individuals to businesses to manage email campaigns. And offer a variety of email marketing services including mobile-optimized emails and newsletters, social media marketing tools, and interactive emails that provide clickable links.
Campaign Monitor was founded in 2004 by Ben Richardson who wanted to make sending emails easier for everyone.
You can get started with Campaign Monitor for free by signing up on their website. Once you sign up you’ll be able to choose between one of the five different packages they offer so you can find one that works best for you.
The 3 different plans they have include Basic (for small businesses) at $9 per month as well as Unlimited (for larger businesses), and Premier (for agencies).
Unbounce is a landing page and conversion rate optimization software that provides individuals and businesses with a platform to create custom landing pages, manage leads, conduct A/B testing, build popups, target visitors based on geographic location, and more.
The software allows users to integrate their Unbounce pages with other applications such as Salesforce, GoToWebinar, MailChimp, and WordPress. In addition, it lets them customize the look of their page using pre-built templates or through CSS code.
AWeber is a very useful email marketing software that’s especially used by small and medium businesses.
With its easy-to-use email builder, you create beautiful emails in minutes. AWeber comes with a bunch of features such as autoresponders, signup forms, landing pages, and more which help you grow your audience, manage subscribers, promote your content and build lasting relationships.
Aweber is known for its excellent customer support which makes it extremely approachable for new email marketers.
It offers great value for money with flexible pricing plans to suit different budgets.
Mailchimp is one of the best email marketing software, with a user base of over 13 million people. Like ActiveCampaign, they offer an incredibly robust set of features that can be used to drive your email marketing to new heights.
Mailchimp has built-in list segmentation that essentially allows you to define groups within your subscriber list based on custom criteria (like location or purchase history). This makes it possible for you to target your emails with greater precision than ever before.
Mailchimp offers traditional marketing automation system like signup forms, landing pages, and complex A/B testing capabilities.
One thing Mailchimp does very well is they provide excellent mobile apps so you can access all the tools from anywhere in the world.
Keap is an all-in-one customer relationship management (CRM) and marketing automation software that provides small businesses with a complete view of their customers’ data.
It’s an easy and powerful tool for small businesses because it streamlines everything from managing contacts to selling products to sending invoices. It will help you grow faster, save you time and money, and improve customer relationships.
In fact, I highly recommend Keap for any small business owner looking for a single system to manage their business across every aspect.
It has all the necessary features that you need, and more.
GetResponse offers a good editor. It has templates that you can customize or create your own from scratch. GetResponse is also very easy to create forms with and has A/B testing features that are user-friendly.
Reporting and analytics are also simple to use with this tool through various charts, graphs, and other visual elements.
ActiveCampaign is a marketing automation software that helps businesses increase sales and generate more revenue.
ActiveCampaign has some great features: auto-tagging, segmentation, email campaigns, custom forms, customer scoring/profiling, and even drop site notifications based on purchase behavior.
ActiveCampaign offers a 14-day free trial and then there is a Lite, Plus, Professional, and an Enterprise plan.
Constant Contact is a good option for small businesses and e-commerce merchants that want to stay in touch with their existing customers, but not necessarily attract new ones.
What Constant Contact Offers
- Contact management: This email marketing software manages your contacts and grows your contact lists. This feature also gives you the ability to sort customers into groups based on their buying behaviors, interests, or demographics.
- Built-in social media sharing: Constant Contact provides tools that allow you to easily share messages on Facebook and Twitter when sending emails. It also offers integrated social media monitoring which allows businesses to see how users interact with them on these two sites.
- Pricing: The software can be used for free if your subscriber list does not exceed 500 contacts. However, if the size of your list exceeds this number, the monthly subscription fee ranges from $10 to $410 depending on the total number of subscribers that are signed up for your mailing list.
Instapage creates landing pages that are optimized for conversions.These pages are designed to get visitors to take a specific action once they land on your page, whether it’s filling out a form, adding an item to their shopping cart, or downloading an e-book.
Instapage lets you build these types of landing pages without coding using its intuitive visual editor. It also features a selection of customizable templates so you can easily create a unique page.
- Instapage offers the ability to create multiple landing pages for multiple campaigns
- Set up personalized targeting, and track how each page is performing with real-time analytics.
Instapage integrates with many marketing tools, including Mailchimp and WebinarJam, making it easy to manage all your email campaigns from one location.
Mad Mimi is an email marketing tool to create email newsletters online. It lets you create a newsletter in minutes and send it to your subscribers.
You can create a newsletter by adding unique text, photos, and links to the content box. The software also allows you to track email statistics such as open rates, CTR, and bouncebacks.
Benchmark Email is an amazing email marketing service that caters to small businesses, nonprofits, and individuals. The service offers a wide range of plans, including a free plan for those with less than 2,000 email subscribers. Special rates are available for nonprofits and educational institutions.
- Benchmark comes with a variety of simple and powerful tools designed to improve your campaigns’ open rates while simultaneously reducing administrative tasks.
- This includes drag-and-drop WYSIWYG campaign creation, customizable templates you can use as a starting point. With autoresponders and segmentation features that split recipients into groups based on their preferences or behaviors, and more.
Vertical Response is an email marketing software that offers a 60-day free trial and a paid plan starting at $11.
This tool is easy-to-use and allows you to easily design and customize email templates and newsletters. If you’re looking for more advanced features like automation, landing pages, or A/B testing, take advantage of the 60-day free trial.
ConvertKit is a powerful email marketing platform that allows you to send unlimited emails to an unlimited number of subscribers.
ConvertKit enables you to create signup forms, landing pages, and automated workflows. You can connect with your audience in a personalized way using tags and make sure you are communicating with the right people by segmenting your list.
ConvertKit has tons of customization options for its email templates, so you can ensure that your messages stand out from the rest in their inboxes.
iContact is an email marketing software that allows you to create and send newsletters, surveys, and autoresponders to a subscriber list.
It also tracks the performance of the emails with real-time reporting.
iContact is owned by Vocus, Inc. (NASDAQ: VOCS).
Customer.io is an email marketing software that sends emails to your customers based on their behavior. It allows you to customize emails based on the customer’s behavior or what they do (or don’t do) on your site.
You can segment contacts based on actions they take and use this information to design personalized campaigns. That automatically reach out with the right message at the right time, increasing your conversion rate and making customers happy.
While LeadPages.net is an excellent option for small businesses, it’s most well-known for its easy drag-and-drop editor, which helps you easily create landing pages for your website without having to know how to code.
If you’re looking for a platform that does more than just email marketing, LeadPages.net is the platform of choice for many people because of its ease of use and features such as A/B testing and analytics reports.
LeadPages has two different plans: “Standard” and “Pro” both of which come with different features depending on what your business needs are from an email marketing software company like them.
MailPoet Newsletter Plugin for WordPress
MailPoet a free plugin that provides the ability to create and send emails, as well as manage subscriber lists. It offers an easy-to-use drag-and-drop email editor that helps you create beautiful responsive emails.
You can also import any WordPress users or subscribers into the system quickly.
MailPoet has advanced personalization features for your newsletters including segmentation, post notifications, welcome emails, and more.
It uses its own built-in SMTP server for sending emails which will increase the deliverability of your messages dramatically.
Campayn offers 500 subscribers, 12,500 emails free per month.
It has a featured rich email editor, built-in templates, and contact management tools. Campayn also comes with autoresponders and email tracking functionalities to assist users in managing their contacts.
Price: Starts at $19/month
Pabbly Email Marketing
Pabbly Email Marketing tools are available in the market. It lets you manage your email marketing activities effectively and achieve success. The software provides many features like list management, autoresponders, etc.
With Pabbly Email Marketing, you can create unlimited lists and subscribers as well as send unlimited emails every month.
Moreover, this software has a unique feature that allows you to connect to SMTP service providers directly from their platform. This eliminates the need for any third-party tool or service provider to send emails on your behalf.
Send Loop is an affordable, reliable, and feature-rich email marketing software solution for small businesses in the US, Canada, UK, and Australia. It integrates with other tools such as web analytics platforms, CRM, and eCommerce applications.
Features of Send Loop include:
– Customer support
– Easy to use
– Good features
– Reports and analytics
– Flexible pricing plans
E-mail marketing is cost effective to reach customers. And having an effective email marketing software is crucial for success in marketing campaign.
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