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Top Link Building Strategies


Link building can be a tricky business, and there is no one-size-fits-all approach to it. With that in mind, here are the top strategies I’ve seen working the best for different businesses and people I know.

Develop Relationships with Influencers

  • Influencers are people with large networks.
  • Influencers are trusted.
  • Influencers are credible.
  • Influencers are influential (powerful).
  • Influencers are social and fun.

There is a lot more to influencer marketing than just having a large audience or following on social media; you also have to have a connection with that audience, which means that they trust you and like what you do.

Otherwise, it will be very difficult for the content you publish about products or services on behalf of other business owners will work well for them as well as those who follow your advice regularly.

Write Irresistible Headlines

  • Headlines that use numbers or questions get the most clicks.
  • Headlines should be short, catchy, and to the point.
  • Unique and different headlines rank better than generic ones.
  • A headline should be relevant to the content of your article or page.

Create Viral Link Bait

Viral content is a critical aspect of your link-building strategy. You can’t just throw any old piece of content out there and expect it to get you results, though; if you want people to share your pieces, they need to be exciting and engaging. Here are some ways you can make sure that happens:

  • Create something catchy! This can be anything from an image-heavy listicle (that’s a list article with lots of images) or a video featuring cute animals doing funny things.
  • Don’t forget about humor—people love funny things! You can use this by creating joke lists or infographics with funny pictures in them.

Repurpose Your Content

Re-purposing content is all about getting more value out of your efforts. When you’ve already written something and it has performed well, it can be repurposed in a few different ways:

  • Re-write your content to make it more relevant to a new audience. You can re-write the same piece of text in a different way so that it is more readable or understandable for the new audience. This could mean adjusting the tone, making references that are more likely understood, and changing vocabulary so as not to alienate or confuse them with industry jargon they aren’t familiar with.
  • Take the existing content from a different format such as video and turn it into a blog post. If you have any videos on YouTube, Facebook or another platform that gets lots of views but doesn’t get shared very often outside of Facebook groups or comment sections on other websites or even just within social media, then use some of those videos as inspiration for blog posts could be really beneficial for both users searching for information about this topic and search engines looking for fresh content related to your website niche!

Find Link Round-Up Opportunities

Once you’ve identified your main competitors, start looking for opportunities to build links from other sites. One great way to do this is by finding link round-up opportunities in your niche and industry.

Generally speaking, there are two types of round-up posts: those that list resources (e.g., “50 Best Sites for Your Blog Post Ideas”) and those that are more editorial pieces (“The Best Content Marketing Tools for Small Businesses”). You’ll want to make sure the site hosting the round-up is relevant to both your audience and where their content fits into the overall topic; however, search engines also favor sites with more authority—so if it’s a well-established blog or news source on the topic at hand, even better!

Use link-building methods to boost your content’s SEO strategy.

Link building is the process of earning links to your website from other websites. These links are a signal to search engines that your site is authoritative, so they help you rank higher in search results and get more traffic. These links can also boost your credibility with potential customers, which leads to more conversions or sales for your business.

Develop a great content strategy.

Your content strategy should be a part of your overall marketing strategy, which is in turn a part of your SEO strategy. It should also be a part of your social media strategy and your link-building strategy.

In fact, if we’re being honest with ourselves, it’s really just an extension of the same thing: good content helps people find you online through search engines and social networks alike—and that leads to more links for you!

Be innovative and embrace new techniques

Here’s the thing: even if you’ve tried every link-building technique under the sun, there are still new ways to get backlinks. You just have to be creative. Your competitors may be doing everything they can, but there are always new approaches out there that haven’t been explored yet by many people in your industry.

For instance, you could try guest blogging on a popular blog or publishing an ebook that gives away tips and tricks on how to improve at what you do best (and links back to your site). Another option would be creating a video tutorial series where people can learn from your experience with topics related to yours (again, including links back). The options are endless—but it all comes down to you taking action!

Modernizing your link-building plan.

  • The importance of using modern techniques.
  • The importance of using new techniques.
  • The importance of using innovative techniques.
  • The importance of using methods that are not only new but also innovative and modern.

Make your website link-worthy.

There are a lot of things that you can do to make your website a great link magnet. One of them is to make it link-worthy.

This means that people will have a good reason to link to your content, whether it’s because they like it or because other people will like it too. But how do you go about doing this? It all starts with making sure that:

  • Your website has a clear, clean, and simple design that makes sense for its purpose – so if it’s an eCommerce site then there should be no blocks of text on the homepage!
  • The navigation should be easy-to-follow and intuitive; links should be clearly visible at all times (even when using mobile devices).
  • It loads quickly – Google has said that “there’s no doubt in my mind [that] speed matters now more than ever before” so try not to weigh down your site with heavy images or unnecessary scripts/plugins/code snippets that could slow down how quickly visitors get through the page load process (and increase bounce rate).

Put your audience first

When you put your audience first, the rest will follow. Your content should be designed to help people out. You can do this by providing useful information and resources that are relevant and helpful to their needs.

That means being transparent about your intentions, not just in terms of SEO but also in terms of the content itself. You have to be personable so you can establish trust with readers. If you’re too salesy or pushy, it’ll turn people off and they won’t want anything more to do with what you’ve got to offer—even if it’s great! 

You have to be helpful on an individual level: if someone has a question, answer it.

If someone shares something interesting they found somewhere else online maybe even one of those annoying articles where some random person writes “this is why I’m right” without citing sources, share that too!

You also need consistency: whatever messaging strategy works best for reaching members of one demographic group might not work at all for another type of customer—so don’t try them all at once unless you’re prepared to fail!

Start with outreach

  • Start with a list of prospects. A list of the top people in your industry that you want to reach out to is a good place to start when making an outreach plan.
  • Create a spreadsheet (or use another tool) to keep track of your outreach attempts and responses.
  • Use a CRM (like Salesforce) as well as Hubspot for managing all aspects of outreach, from identifying contacts, sending emails and scheduling calls, tracking results, and more.

Use email marketing

You can build quality links using email marketing. For example, you could send out a newsletter that contains links back to your website or social media accounts. This is a very effective way of getting people to link to you as they are more likely to share the content with their peers if it’s interesting and relevant.

Guest blogging

Guest blogging is a great way to get links to your website. It’s also an excellent way to build relationships with other bloggers and establish yourself as an expert in your field. However, guest blogging requires a lot of time and effort.

Guest blogging is one of the best ways to build your reputation as a thought leader in your niche.

Broken link building

  • Broken link building is a content strategy that helps you find out where your site has broken links and then reach out to webmasters to request a new link. This can be done manually or by using services like Scrapebox.
  • To find broken links, you can use tools such as Open Site Explorer, Majestic SEO, Ahrefs, and Moz’s Link Explorer tool. You can also check your competitors’ websites for broken links by using a crawler like Xenu or Screaming Frog SEO Spider.
  • Once you’ve found the sites with broken links, create an Excel sheet containing contact information for the webmasters in charge of those pages so that you can reach out when it comes time to build your list of potential link partners. You may want to add additional columns such as:
  • URL of the page with broken link
  • How long ago did this page get indexed?
  • Type of error message being displayed


Guestographics is one of the easiest and most effective link-building strategies you can use. It involves creating guest infographics that are relevant to your target audience, then asking them to include a link back to your site in their content.

Resource page link building

A resource page is a collection of links to resources around your site, or on sites, you own and participate in. These can be your own resources (such as blog posts, guides, and white papers), other people’s content (like guest posts, infographics, and videos), or even just other websites that are related to yours. Resource pages are especially important for building backlinks because they’re like mini-guides that show visitors how much you know about a certain topic in your niche.

There are two main ways to build a resource page: by linking out to resources that you’ve created yourself, or by linking out to other people’s content (whether it be their website or social media profiles). The goal of each strategy isn’t just getting backlinks; the real goal is helping users find the information they need quickly and easily on your site.

Web 2.0’s

If you’ve been in SEO for a while, you may have heard of the term Web 2.0. For those who haven’t, Web 2.0’s are sites that allow users to create content, like wikis, blogs, and forums. In other words: there are millions of websites out there where people can add their own text or images and share them online with others.

This is great news for you as an SEO because these types of sites can be used in many different ways during your link building campaigns:

High-quality links are critical for website success.

Links are an important part of your website. They help search engines understand the content on your site, how well it performs and what context it is related to. Links also tell search engines where to find your website when someone searches for something that you have written about before.

Links can be broken down into two categories: inbound links and outbound links. Inbound links are when a third-party site links back to yours, while outbound links are when you link back to another third-party site or resource.

No matter what, you want people to link to you naturally – it’s the best way to build links for the long term.

This is a good time to remind you that links are still the best way to rank in Google, get traffic, get conversions, and more. While other channels may be growing in importance, links will always be king. It’s no secret that links are still one of the most important factors in ranking well on Google and getting traffic. But did you know that they’re also critical for getting more conversions? The same goes for shares and backlinks (which can lead to even more organic search visibility). The bottom line: no matter what else changes with SEO or marketing tactics over time, links will still remain an important part of any successful digital strategy.


Tackle any one of these strategies and you’ll be well on your way to creating a solid link-building foundation for your content. Remember that it’s crucial to build up as many high-quality backlinks as possible in order to increase your website’s search engine ranking.

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