Introduction
Internal linking is important for SEO and building authority.
Here are the top reasons why:
You can help your users to find all the content they need on your website

Internal linking is a great way to help your users find all the content they need on your website. It helps Google understand your site and its content, as well as how you are describing it. Internal linking also helps Google crawl through the links on your page, so it’s important to make sure that these links are relevant and descriptive enough for users who may be looking for specific types of information.
Internal linking will keep people on the page where they found what they were looking for instead of leaving after having read just a few sentences or paragraphs. This can lead to higher engagement rates which means more conversions!
It helps Google understand your website and its content
Internal linking is a way of showing Google that you know your website’s structure and that you’re structuring it in a meaningful way. If a page is related to another on your site, then they should be connected by some kind of relationship. For example:
- A Contact Page might link to an About Us page so that users can see who they could contact if they have any questions or concerns about the business. This kind of link would tell Google that there is more information available about this particular topic than just one page on the site.
It helps Google crawl your site easily

Internal linking is a way of helping Googlebot crawl your site easily, which in turn helps build authority and trust. Googlebot can’t crawl your site if it doesn’t have a good internal linking structure and indexing.
Internal links help Googlebot understand your website and its content better, so it can be more effective at delivering relevant results to searchers.
You will keep your users on your website
You will keep your users on your website. This is one of the most important reasons to do internal linking for SEO & building authority. If you have a large amount of content on your site, chances are that you’re going to have a lot of pages where people aren’t likely to be able to find all their information in one place.
Google will understand what content they need and how they need it by using internal links within the body text or in an image tag (or even both). This means that Google can easily crawl through each page without having too much difficulty finding what it needs!
It can help you improve the SEO of new content

Internal linking is one of the most powerful ways to build authority and improve your SEO. Google uses internal links as a ranking signal, so if you have more internal links in your content, then it will help Google understand that your site is relevant and useful for searchers.
To see an example of how this works, let’s compare two websites: one with minimal external linking (no internal or self-linking), and another website that has lots of external linking from other sites.
It brings authority to your pages
Internal linking is like a vote for your page. If you have an internal link from other pages, that means it has more authority than if there were no links at all.
That’s because when people click on those pages, they go from one page to another, which gives them credibility with search engines and other websites. In other words, the more internal links you have, the higher ranking it will be in Google’s algorithm!
It helps you rank better in search results

One of the most important reasons to do internal linking is that it helps you rank better in search results.
Internal links are like breadcrumbs – They help Google understand what is the most important content on your site so that when someone searches for something specific. They’ll also see your website as one of the top results on their search engine results page (SERP).
Internal linking improves the experience of your users
Internal linking helps the user navigate your website. It can be used to direct users to specific pages or to help them find content that they might be looking for.
For example, if you have a single article on your site that covers all of the different types of fish in the ocean. Internal links would allow people who are interested in learning more about these kinds of fish to click through and read more information.
Internal links also improve user experience by making it easier for users to find what they’re looking for on your site. This makes it easier for them to build trust with you as an authority source and increases their chances of becoming loyal customers who return again and again.
Finally—and most importantly!—internal links make sharing content with others easier.
A lower bounce rate for your blog means higher rankings

Bounce rate is a metric that measures user engagement. It’s the percentage of visitors who enter a website and leave without visiting any other pages on the site.
While bounce rate may not seem like a big deal, it can have a major effect on your rankings in search engines and how people perceive your brand.
For example, if you have an extremely high bounce rate (say above 90%), Google will assume that your site isn’t optimized for mobile devices or tablets and may penalize you accordingly.
It tells Google important pages that should rank
Internal linking is a great way for you to communicate with Google what are the most important pages on your website for ranking purposes. You can do this by linking to other pages on your site, or even external sites. This helps Google understand the context of your content and how it relates back together in order to understand who is talking about what, so they can rank better when they find them.
Allows you to inform Google about context-relevant topics related to your content.

One of the best reasons to do internal linking is that it allows you to inform Google about context-relevant topics related to your content.
When a user clicks on one of your internal links, they’re taken directly to the content that matches their search query. This means that if a user searches for “Best places in New York,” then you want them to see links pointing them toward articles about bars and restaurants near Times Square.
Every new backlink you get will bring more authority to those internal links.
Every new backlink you get will bring more authority to those internal links. This is why back-linking from guest posting helps a lot.
Backlinks from guest posting will help a lot because it brings more authority to those internal links, which in turn can help your website rank higher on search engines.
Avoid poor internal linking structure.

Internal linking is one of the most important things you can do for SEO. Google loves it when you have high-quality internal links pointing to other pages on your site, so make sure that you set up redirects.
Avoid more than 3 levels of navigation, but if you do use more levels be sure that it’s not going to affect the user experience because it will affect rankings as well
Conclusion
The bottom line is that internal linking is a crucial part of SEO. It helps Google understand your website and its content, improves the experience of your users, and brings authority to those pages in search results. These are just some of the benefits you can expect when you start using internal linking properly on your website – so don’t hesitate and get started with building links today!