Content is the Key
The content is the key to getting traffic to your blog.
Good content is like a carefully chosen piece of scenery; they add life, meaning, and texture to an area.
When it comes to blogs, such details are especially important because you’re providing them with a source of information that can lead them in any number of directions.
You want your readers to connect with the blog by having an overall sense of comfort and familiarity; that is why you should always aim to create interesting content.
For this reason alone, you need to pay close attention to the tone, feel, and style in which you write on your blog. After all, there’s nothing more offputting than being told your site needs work when your content simply reflects what you already know about it.
Create High-quality Contents
Your blog should be a source of useful information that people are looking for.
This means publishing high-quality content with valuable information.
You can attract the right traffic by publishing great content and sharing it on social media.
There is no other way to successfully create an audience than posting content that is well-researched and free from grammatical and typographical errors.
Write for your audience, not for the search engines.
You should write for your target audience, rather than focusing on the search engines alone. If you don’t focus on what your readers want from you, you’ll never get the results that you want to achieve.
As a result, make sure that your articles are well-written and provide real value to those who read them.
In addition to this, make sure that you include keywords in your headers and subheaders – but only when it makes sense.
Don’t try to stuff keywords into every sentence or paragraph just because they’re popular.
You need to use them in moderation if they’re going to be effective.
Keywords also need to be included in the first paragraph of each article, as well as being used naturally throughout the text – but don’t go overboard with them! It’s fine if you have a keyword density of 1% or even 2%, but if it goes any higher than this, then Google will penalize your site for keyword stuffing and could remove it entirely from their index.
Use keyword research tools to find high-traffic keywords.
Keyword search tools are useful as they allow you to find high-traffic keywords that will drive a great deal of traffic to your blog. In fact, these tools will give you the stats on how many times a specific keyword is searched.
Hence, when using these tools, look for keywords with high search volumes.
These are the words that people type on their browsers while looking for products or services on the internet. If you can create content around them, then be sure to get lots of traffic.
I recommend using Google Keyword Planner free and easy to use.
However, there are other great professional keyword research tools out there like Ahrefs and Moz Pro which come with more advanced features but may be too expensive for beginners to afford.
Using these keyword research tools:
Type in your competitor’s URL in the tool and click search.
The tool will come up with a list of low competition keywords that are used by the site and what relates to your niche area.
Optimize your posts with keywords.
- Use your target keyword in the first 100 words of your article.
- Use your target keyword in the last paragraph of your article.
- Use your target keyword in the blog post URL. If you are using WordPress, this means setting up a custom permalink structure that includes the blog post title.
- Use your target keyword in the blog post image alt tag. This is especially helpful if you are writing a how-to or tutorial article, as it’s often helpful to include images throughout an article on these topics.
- Use your target keyword in the blog post-meta-data description. In general practice, you should also be using Yoast or another SEO plugin to do this for you automatically when possible!
- Use SEO Techniques and Keyword Research
By this point, you may have noticed a trend in the advice I’ve given.
It all boils down to one thing: research.
You need data to determine what your target audience wants and what they’re searching for. That’s where SEO techniques and keyword research come in.
SEO techniques are basically a way of ensuring that your content is as searchable as it can possibly be.
Keyword research gives you what words or phrases people are using when they search for content related to yours. So that you can incorporate those keywords into your content
Backlinks are links from another website that link to your site.
However, backlinks are a very important part of SEO and getting traffic to your website.
Backlinks are a ranking factor for search engines and the more good links you have pointing back to your website, the more likely you’ll show up closer to the top of Google’s search results.
There are many different ways that you can get backlinks:
- Guest blogging,
- Directories submission
- Social media mentions.
- Write more guest posts
Guest blogging is a great way to get more traffic to your site, build your professional network, and have quality backlinks.
Writing guest posts allows you to reach a new audience, which can result in more sales or leads. It also helps you build relationships with other bloggers, which can help you out in the future.
If you want to write a guest post but don’t know where to start, use Google.
Type “ write for us” into the search bar followed by keywords that relate to your business or niche. The keywords can be anything from blogging tips and productivity hacks to social media management and design software.
The search results will show websites that accept guest posts related to those topics!
Build your email list
Your list is your greatest asset.
The second someone signs up for your email list, you have a direct line to them. You can send them messages that go straight to their inbox!
If you’re not convinced yet, here’s how an email list could help boost traffic on your site:
We all love free stuff, right?
Unlike social media platforms which are fickle with their algorithms and features, an email list belongs to you.
Social media is no longer enough.
Social media is great to engage with people, but most entrepreneurs are finding out that it doesn’t convert as well as it did in the past.
An email list gives you more freedom and control over who sees what messages when and where.
Work on your headlines
Headlines are one of the most important things to pay attention to. They help you get more views and improve the visibility of your blog.
Here are a few tips that help you write great headlines:
- Headlines should be between 6 and 10 words long.
- Don’t use generic phrases in your title – this will make it uninteresting for the reader and might cause them to simply ignore it.
- A headline should be between 40 and 60 characters. This makes it look good on mobile devices too.
- Make sure your title is relevant – if your article doesn’t deliver on what was promised in the title, people will stop trusting you and reading your blog altogether.
Use images; infographics and videos to increase engagement.
Use images with every post you publish. You may have heard that “a picture tells a thousand words”.
Would this post be as interesting without the images?
Pictures break up the text and make your post more attractive. They can be used to illustrate a point, add humor, or provide variety.
I suggest that you use at least one image in every post you write – two or three will enhance it even more.
Take this piece of advice seriously: use images and videos to increase engagement in your blog. Both images and videos have the ability to catch the eye of readers and are a good way to break up long pieces of text.
Including relevant images and videos in your blog is important because visually appealing content is more engaging than just plain text alone.
Readers are likely to be attracted to informative, high-quality visuals that help reinforce messages or emphasize key points in your article.
Use infographics, diagrams, or charts if you need to illustrate data or numbers as well as video tutorials if you want to explain the concepts visually.
Optimize your headers and subsection titles with keywords.
While you’re drafting your content, keep in mind that you should use a H1 header for your main title and H2 headers for your subheadings.
Make sure the keywords for which you want to rank appear in at least one H1 or H2 header.
Also, don’t forget to do some keyword research before writing.
You wouldn’t start building a house without a blueprint, so why would you write blog posts without doing some research first?
Remember to use Call-to-Action buttons in your blog posts.
- Ask your readers to sign up for your email list.
- Ask your readers to share your content on social media.
- Ask your readers to leave a comment on this blog post.
- Ask your readers to click the link in the next sentence and go to another page on your site.
- Ask them if they follow you on Facebook, Twitter, or Instagram.
Make Your Blog Easy to Read and Engage
- Use white spacing – Space out your content and make it easy on the eyes of your readers.
- Use subheadings – You can use H1 tag for the title, then follow with H2 and H3 to break down the topic into different sections. This is particularly helpful when you have a lengthy post and you don’t expect your reader to read through it all at once. Breaking it up into smaller chunks will help them digest your content better.
- Bullet points – Nothing beats bullet points when you need to list down key information quickly without boring readers with too much text.
- Readable font – You should be able to read what’s in front of you even if you are a bit tired or sleepy, right? The same holds true for the type of font that you choose for your blog posts. Make sure that they are easy on the eyes, especially if they contain long paragraphs of text.
- Images – If a picture speaks a thousand words, then images do wonders in terms of boosting traffic. Use images that can enhance what you want to convey since they draw the reader’s attention more easily than plain text alone would do. If possible, include charts or graphs as well since these can provide value by breaking down data into more understandable visuals.
- In addition, consider using videos instead of static images since these days people seem to prefer watching rather than reading content online (think YouTube).
Focus on long-tail keywords
A long-tail keyword is a search phrase that targets a niche topic.
Long-tail keywords are important because they draw in readers that actually want what you’re offering. In other words, long-tail keywords bring in more qualified leads than short- or mid-tail keywords.
To find your long-tail keywords, start with a seed keyword to form the basis of your search queries.
You can use Google’s Keyword Planner to generate more ideas: Simply type in an initial keyword and choose related queries from the results.
Or you can use a tool like SEMrush or Ubersuggest to find a list of relevant phrases based on your original seed keyword.
Once you have your list of long-tail keywords, make sure they are included in the title and body of your post, as well as any headings, subheadings, image alt text, and metadata (page description).
While including them throughout will help you rank better for those terms, stuffing too many into one page could negatively impact due to penalties.
Consistency is very important in blogging.
You should post consistently because it attracts readers to your blog.
Once they are on your blog, the likelihood of returning is higher if you have written a new post. If you are consistent with your blog, you will be able to maintain the traffic that comes to it.
Posting consistently also makes it easier for you as a blogger because you don’t have to rack your brain for ideas for weekly posts.
This also makes it much easier for those who want to follow your blog because they know exactly when the next post will be up and can plan accordingly.
Consistency is also great for branding yourself and building an audience.
People will know what to expect from your blog so they can better decide if this blog is for them or not, which increases consistency in terms of how many people read each post and allows you to grow as an audience grows.
Submit your articles to aggregator sites
If you want to get maximum exposure for your blog, you simply have to submit it to the best aggregator sites.
But before you proceed with submitting your articles, you have to make sure that your blog is of high quality and free from grammatical errors. You also must comply with the submission guidelines of each site.
Once that’s done, it’s time for you to find sites with high page ranks and domain authority. Then, locate sites relevant to your niche and submit your article there.
It’s as simple as that! Once people start reading and sharing your content on these sites, they will be directed back to your blog where they can check out other posts related to what they just read.
This is how easy it is for you to increase traffic in a natural way!
Promote your content through social media.
I’ve always been a firm believer that when it comes to promoting content and your blog, you can’t go wrong with social media.
In fact, many bloggers choose to use social media as their sole platform for promoting their content.
Social media networks have proved to be very important in recent years. It is evident that most people spend more time on social media than on any other platform. As such, you can have a wider audience for your blog if you can do it right.
Studies show that about 1 billion people use Facebook daily, and about 500 million of them are active users.
This means that if you can strategically promote your blog on these platforms, you will receive more traffic.
You can also use Twitter and Instagram as they are also effective in increasing the traffic to your blog.
But I’m not just talking about old-school social media sites like Facebook, Twitter, or Pinterest. We all know the power of these platforms and how they can help us promote our blogs in an instant.
But what about the newer platforms that are exploding with traffic?
The ones I’m talking about are Instagram, Snapchat, Tumblr, and more. These platforms have grown immensely since they first started out and offer an incredible opportunity for bloggers to promote their content as well as grow their fan base.
Install the right plugins (if applicable)
To help you improve your blog, here are 5 of the most popular WordPress plugins and why you should use them:
- Yoast SEO
- Wordfence Security
- Social Warfare
- Smush Image Optimization
It takes a bit of time and effort but it’s always worth it.
Just be patient. It takes a bit of time and effort but it’s always worth it.
Remember, Rome wasn’t built in a day, so don’t expect to hit the jackpot on your first try.
With that being said, you can always increase your chances of getting the most out of your blog by mastering some skills and doing some things: