Introduction
If you’re looking to boost your content marketing efforts and make them more successful, then you should consider using viral content marketing strategies.
- But how do you go about doing this?
- What are the best practices for creating viral posts?
It may seem like an impossible task at first glance, but there are a few tricks and techniques that will help you achieve your goals!
How to Go Viral
Viral content marketing is all about creating content that you know will be shared. If your goal is to create viral videos and images, there are several elements to consider:
- High-arousal positive or negative – The most common way people share something is by posting it on their social media page with a link back to the original source. This means that if your content has an emotional response, you’ll have an easier time getting it out there because people will want to share their reactions!
- Surprising, interesting, and useful – These three words all go hand in hand when it comes down to creating viral marketing materials online—and they work together perfectly! Content should be surprising enough so that people don’t see what was coming from behind the curtain before they actually read through everything.
Why Should You Care About Virality?
Virality is the process of sharing a message or idea with a large audience. It can take many forms, such as:
- Viral videos or images that go viral on social media platforms like Facebook and YouTube
- Articles shared by influential people in your industry like bloggers who have built up substantial followings over time. These articles are often accompanied by links to other relevant content sources so readers can learn more about their topic of interest.
The best way to think about how you should use viral content is not just as an opportunity for awareness but also as an opportunity for sales growth. Viral posts help drive immense traffic back towards your website, which means more leads and sales!
Understanding the Mechanics of Viral
Viral content is generally surprising and emotional, but it can also be personal. The best viral videos are the ones that are funny or unexpected. That’s because there are three types of content that go viral:
- Funny videos e.g. the office parody.
- Surprising videos e.g. the first time someone saw their dad dance in a supermarket.
- Emotional moments.
Boosting Your Content’s Viability
Viral content marketing is all about leveraging the power of social media to promote your content. By using multiple platforms, you can reach a wide audience and increase the likelihood that people will share your post with their friends.
- Use hashtags
- Share on Facebook, Twitter and Instagram, and other platforms.
- Use influencers to spread the word about your latest blog post or video
Once you have built up some traction on social media, it’s time to consider paid advertising as well. Paid ads allow businesses to take advantage of high-level targeting options and optimize campaigns based on performance data such as conversions and revenue generated by each ad campaign—this makes it possible for advertisers who want more bang for their buck!
The world has changed. We live in a time when the internet is filled with content, and people want to see what they can get out of it. Videos are one of the most popular forms of content on social media, which means that if you want to get your video to go viral, it’s imperative that you create something interesting and unique!
Viral content is powerful and gets more attention than most content, but it’s really hard to do.
Viral content is powerful and gets more attention than most content, but it’s really hard to do. It’s not just about the content, it’s about how you share it.
We have all seen viral videos that get millions of views in a single day or even hours after they were posted. The problem with those types of videos is that they don’t last long enough for people to actually watch them all the way through—they just click play and then stop watching because there are so many other things happening on their phone screens at any given time! So if you want your video to go viral.
Video content is more likely to go viral than text-only content.
Video content is more likely to go viral than text-only content.
Video is more engaging and people are more likely to share it, which makes it more likely for the video to go viral. Not only that but videos with subtitles are also seen as being more authentic by viewers and therefore get shared more often than those without subtitles—even if they don’t understand what’s being said!
The best way to capture users’ attention nowadays is to create emotionally engaging content.
You might be thinking, “But what if I don’t have any emotionally engaging content?” Well, then you can still use the tips in this article to create viral content!
Emotionally engaging content is more likely to go viral because it will catch the attention of your audience. If people are interested in something that makes them feel good about themselves or about their lives, then they will share it with others because they want other people to see how great it is too.
To create emotionally engaging content:
- Make sure that every word counts by using descriptive words such as happy and excited when describing a product or service.
- Show how your product benefits consumers without selling anything directly. Instead, showcase other ways people can benefit from using your product or service by sharing some of its effects on their lives such as saving money.
Stories and humor tend to be the most popular forms of emotionally engaging content.
Humor is a powerful way to get people’s attention. It can be used as a tool for engagement, and it can help you look like an expert in your field.
Humor is also an effective means of building relationships with others—both online and offline. People love sharing jokes with each other, especially if they think the joke will make them look smart or funny. And when you know how to poke fun at yourself with humor, it makes sense that others will like you more too!
People share things with people who perceive them as being.
People don’t just share things with their friends because they like them, they share to shape the person that other people perceive them as being.
It is your job to use this knowledge to your advantage. If you want to be perceived as smart, share content that is smart! If you want to be perceived as funny, share content that is funny!
Stories are an easy way to shape the identity of the person telling it with the story itself.
Stories are an easy way to shape the identity of the person telling it with the story itself.
Stories help people understand who you are, what you stand for, and what your beliefs are. It’s an easy way to show that there is a connection between your brand and your audience because they already know about one another before meeting face-to-face!
Some stories are more likely to trigger emotion than others.
The first step in determining what type of story to produce is understanding your audience. If you’re writing a piece that’s meant for a specific group then it’s important that you understand who they are and why they would care about this issue.
The second step is figuring out what makes them tick.
- What emotions do they resonate with?
- Are there any values or attitudes that are particularly important?
Once these questions have been answered, then it becomes easier to target your content toward those people who share similar concerns or values—and thus make more people want to read and watch it!
Relatable stories about real-world problems will always be popular.
If you want to increase your video’s virality, make sure that it’s relatable. The more people can relate to your story and the issue at hand, the more likely they’ll share it with their friends. Relatable stories about real-world problems will always be popular because they allow us all to put ourselves into someone else’s shoes and feel what they are feeling—and those feelings are powerful!
Humor is the major way to engage with others online.
Humor has become one of the major ways that people try to engage with others online, so funny videos are very popular. People like funny stories and jokes because they make us laugh, but also because humor can be used as a way to connect with others and get their attention. When you’re interacting on social media, it’s important to remember that this type of content will only work if you’re funny!
Get people talking by creating controversy.
The best way to get people talking about your topic is by creating controversy or something divisive, as long as you stay away from politics and religion. Examples of controversial topics include:
- The death penalty vs life in prison. Some people are against it while others are for it and they will argue their point of view until the cows come home. If you want to make sure that people are talking about your video then try one of these two options.
Create interesting video content to go viral.
The first step in creating viral content is to ask yourself,
What do people want to share?
For example, if you want your video to go viral, it’s important that you make something that people will want to share. It could be funny or emotional, controversial, relatable, and interesting.
- If the answer isn’t obvious then ask yourself why?
- What makes this different from all the other videos out there?
- What’s so special about my video that makes it worth sharing with others?
If we take a look at some examples of successful content creators who have created many hours’ worth of entertainment with their audience, we see some common traits among these individuals who created such memorable pieces.